SOURCE: Options Media Group Holdings, Inc.

August 23, 2011 12:42 ET

Justin Bieber, PhoneGuard, Inc. and the Remember Alex Brown Foundation Reach Millions Through Texting and Driving Segment on NBC's The Today Show

BOCA RATON, FL--(Marketwire - Aug 23, 2011) - Two-time Grammy nominated singer/songwriter Justin Bieber, PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc. (OTCQB: OPMG) (PINKSHEETS: OPMG), and the Remember Alex Brown Foundation captured millions of viewers across the nation today as NBC's The Today Show highlighted the partnership in a texting and driving segment.

Riding along the expressway with the Florida Highway Patrol, The Today Show Correspondent Kerry Sanders presented the fatal realities of texting while driving and included the Brown family who lost their daughter Alex Brown, a high school senior, to texting while driving. The Today Show captured the Brown family in action, as they shared their story to an auditorium full of strangers, hoping to create awareness for responsible texting. PhoneGuard, Inc. CEO Scott Frohman was also featured doing an interactive Drive Safe™ application demo with Sanders, showcasing the functionality of the product.

The four-minute Today Show texting and driving segment reached more than five million broadcast viewers and included a "PhoneGuard" side bar for the majority of the segment. Through this broadcast, PhoneGuard, Inc., has now entered the homes of consumers and elevated national awareness for responsible texting. The Today Show texting and driving segment is also featured online in The Today Show parenting section, reaching more than 11 million unique online visitors. The segment can be viewed at the following link http://today.msnbc.msn.com/id/26184891/vp/44240337#44240337.

Available for BlackBerry and Android smart phones, the Drive Safe™ application enables global positioning satellite (GPS) tracking to calculate the speed of travel while a vehicle is in motion. Once vehicle speed reaches 10 miles per hour, the Drive Safe™ application locks the phone's keyboard, preventing the user from emailing, surfing the web or texting while driving. Other Drive Safe™ features include an Auto-Reply button, a pre-set response that is automatically delivered to the texter or caller and reads I am driving and will contact you when I reach my destination; a Request Permission button that allows users to request permission from the administrator to have functionality of the mobile phone; and an Admin Override button, allowing the administrator to type in a set password to override PhoneGuard's System Settings so that specific mobile functions can be utilized. For example, if a child is riding the bus, DriveSafe™ will know he or she is in a moving vehicle and will disable the phone. The child will then hit Request Permission, which sends a text message to the administrator. The administrator can then text "yes" back to the disabled phone, unlocking the phone for 15 minutes. After this time limit, the keyboard will be disabled again.

PhoneGuard and Justin Bieber developed Drive Safe™ as a simpler and free version of a larger application suite, which will be available shortly through this initial free application. PhoneGuard Pro product suite will include a host of safety and convenience-oriented applications that will significantly enhance the user's smart phone experience including: 1) GeoFencing, which will allow the phone's administrator to select geographic boundaries and receive a text message if the phone strays outside of the boundaries, 2) Panic Button, which is a preselected and programmed emergency call function that is activated by the user simply hitting one key, 3) Speed Control enables the phone's administrator to receive text message alerts showing the location and speed of the user's mobile phone, 4) Locator, which allows easy GPS tracking of a lost or misplaced handset, and 5) Auto-Reply, which allows users to set up customized responses that will automatically be sent to those who send text messages to the user while the phone is in motion. The new PhoneGuard Pro will also contain a set of robust administrative tools, such as Administrator Override that lets the administrator allow full use of the mobile phone at all times, and Request Permission, which allows a family member or employee to request permission from the administrator to use the mobile phone even while it is in motion. PhoneGuard, Inc. hopes to make Drive Safe™ accessible to as many drivers as possible.

For more information regarding PhoneGuard's Drive Safe™ responsible texting application, as well as Justin Bieber's joint campaign, visit www.PhoneGuard.com, www.facebook.com/PhoneGuard or on Twitter at @Phone_Guard.

About PhoneGuard, Inc.
PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc., is a leading provider of mobile applications software. The Company's flagship product, the Drive Safe anti-texting while driving software application suite, is a next-generation software suite with the most robust set of features and functions available today. The software product, which is easily downloadable to mobile phones, allows for global positioning satellite tracking of the mobile device in order to calculate the rate of speed of travel. Above certain predetermined speeds, the Drive Safe Software will lock the keyboard and prevent the user from emailing, surfing the web or texting. While Drive Safe Software is designed to prevent texting while driving, it also offers parents and employers the ability to monitor the driving habits of mobile phone users in order to prevent speeding. More information on PhoneGuard is at www.PhoneGuard.com.

Contact Information

  • Contact Information:
    Christian Kirsebom
    Emerging Growth Research, LLC
    Telephone: (925) 247-6666