SOURCE: Experticity

November 13, 2013 10:00 ET

Justin Brands, Inc. Partners With Experticity to Elevate Sales Associate Expertise

Training Program Will Provide In-Depth Knowledge on Justin Brands' Five Product Lines and Unique Technologies

SALT LAKE CITY, UT--(Marketwired - Nov 13, 2013) - Experticity, the leading platform for building and rewarding expertise within retail, today announced it was chosen by Justin Brands, Inc., a leader in Western footwear, to design and implement employee training programs to elevate expertise among sales associates at its dealers. The partnership will provide sales associates with knowledge on the company's five brands and their unique features, while emphasizing Justin Brand's commitment to heritage, authenticity, value, and quality.

"Our footwear is best in class, and we expect the same quality of service from our partners. We have confidence in Experticity to train sales associates to match our products to the customer's needs," said Chuck Schmalbach, Justin Brands, Inc. vice president of sales administration. "We look forward to sharing our authenticity, innovative technologies and commitment to domestic manufacturing with our retail partners through the 3Point5 training."

Experticity's web-based retail training portal,, works with more than 500 brands and more than 50,000 retailers to help retail associates gain expertise in the brands they sell. Companies like Justin Brands, Inc. trust Experticity to deliver the product information that sales associates need to bring expertise back to the retail buying experience.

"Justin Brands, Inc. understands that consumers still want helpful expertise from retail sales associates to guide buying decisions. We're excited to be partnering with premiere brands such as Justin who understand that investment in sales associates will pay off with happy customers and loyal employees," said Tom Stockham, CEO of Experticity. "We look forward to rolling out these training platforms across all Justin Brands."

Experticity will create online and operational sales trainings for Justin's five brands: Justin Boot Company, Tony Lama Company, Justin Original Workboots, Nocona Boot Company and Chippewa Boot Company. The training will focus on Justin Brands' technologies, such as its J-Flex Comfort System, Justin's Foot Stabilization insert technology, and Grip-On-Demand technology, as well as its waterproof and seam seal construction. 


About Justin Brands, Inc.
Justin Brands, Inc., the recognized leader in Western footwear, is a Berkshire Hathaway corporation (NYSE: BRKa) and its divisions include Justin Boot Company, Tony Lama Company, Nocona Boot Company, Chippewa Boot Company, and Justin Original Workboots.

About Experticity
Experticity, Inc. is growing the world's largest community of influential experts to drive retail sales and create premier buying experiences through its expert knowledge platform, and its expert incentive platform, Together the platforms bring together thousands of the most innovative, forward-thinking brands and retailers, and hundreds of thousands of trusted product experts to drive better sales and an improved customer buying experience. The company's on-demand and performance-based products enable brands and retailers to educate, deliver incentives and foster firsthand product experience to credible, category-specific experts as well as collect important insights and analyze their effectiveness. By fostering long-term, high-value relationships, manufacturers see better results, retailers improve performance, experts are rewarded for their knowledge and consumers have better buying experiences. Experticity currently works with over 560 brands, 52,000 retail locations and more than 1,200,000 influential experts. Learn more about the company at