SOURCE: Engagement Labs

Engagement Labs

August 07, 2015 11:15 ET

Justin Trudeau is the Social Media Prime Minister Winner after First TV Debate

Engagement Labs Ranks How the Canadian Federal Leader Candidates Performed on Social Media Pre and Post Last Night's Debate

TORONTO, ON--(Marketwired - Aug 7, 2015) - Technology and data company, Engagement Labs, creator of of eValue Analytics™ and the eValue™ score, today released a ranking of the Canadian Federal Leaders candidates on Facebook and Twitter before and after the Federal leaders debate which took place on August 6, 2015.

Leading up to the debate, Liberal leader Justin Trudeau lead the pack on Facebook while Elizabeth May for the Green party lead the candidates on Twitter.

 
Pre-debate Rankings of Canadian Prime Minister Candidates
Facebook   Twitter
Justin Trudeau   Elizabeth May
Stephen Harper   Justin Trudeau
Tom Mulcair   Tom Mulcair
Gilles Duceppe   Stephen Harper
Elizabeth May   Gilles Duceppe
     

As Stephen Harper defended his position as the Canadian Prime Minister, the Canadian Federal leader challengers came out to last night's election with words blazing, however, Harpers strong appearance on TV did not help him rise to the top of the rankings on Facebook or Twitter. 

Trudeau leveraged his Twitter and Facebook pages to confirm his position on different issues and reinforced the points he made during the debate. Mr. Trudeau was by far the most active on social media, however all candidates present at the debate managed to increase their eValue scores across both Facebook and Twitter channels.

Although Trudeau may have won the debate on social, the real question is whether he can leverage his social media power to influence voter behaviour to raise his position in the poles.

 
Post-debate Rankings of Canadian Prime Minister Candidates
Facebook   Twitter
Justin Trudeau   Justin Trudeau
Stephen Harper   Elizabeth May
Tom Mulcair   Stephen Harper
Gilles Duceppe   Tom Mulcair
Elizabeth May   Gilles Duceppe
     

"The social media vote can shape the election results. Social media is an extremely effective way to engage voters whether during prime time or at off times. Social media is always on, and Canadian candidates should be using these channels to drive loyalty, share news, opinion and content, as well as to influence voter behavior. It is personalized mass media," said Bryan Segal, CEO at Engagement Labs.

eValue™ is the global benchmark for social media scoring, leveraging more than 300 conventional social media metrics to provide a single comprehensive and benchmarked score for marketers, advertisers and broadcasters across the globe. The tool's three key metrics are Engagement, Impact and Responsiveness, benchmarked against 100,000+ handpicked verified brands.

About Engagement Labs
Engagement Labs' eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands' social media and digital marketing efforts. It's composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands.

The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.

Engagement Labs (TSX VENTURE: EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and Princeton, New Jersey. www.engagementlabs.com / www.evaluesuite.com

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