SOURCE: Jusu Bars Inc.

Jusu Bars Inc.

December 20, 2016 13:39 ET

Jusu Bars Inc. Continues Its Aggressive Expansion in the Health and Wellness Industry With the Acquisition of Vancouver-Based Krokodile Pear Foods Ltd.

VICTORIA, BC--(Marketwired - December 20, 2016) - Jusu Bars Inc. (Jusu -- www.jusubar.com), one of Canada's leading health, wellness and lifestyle companies, announced today that it has agreed to acquire the Vancouver-based cold-pressed juice company, Krokodile Pear Foods Ltd. (Krokodile Pear -- www.krokodilepear.com). Krokodile Pear's acquisition is strategic and will provide immediate benefits to Jusu. With three stores now in Vancouver, this summer's acquisitions of Cru Juice, Inc. (www.crujuice.com) located in Calgary, A.B. and AJ's Organics (www.ajsorganics.com) in Victoria, B.C., Jusu is up to a total of 13 retail locations, making them Canada's largest player in the organic cold-pressed juice and fresh and nutritious grab-and-go market. Add the recently released Jusu Body (www.jusubody.com) -- organic, all-natural personal care product line made from the Jusu recovery plant-based process -- you get a rapidly growing brand and innovative player in the health and wellness industry.

"Our mission is to build a trusted brand by providing excellence in customer service and the highest-quality, delicious, certified-organic products with an environmentally-friendly and innovative approach and by doing so, create value for our shareholders," says Bruce Mullen, Jusu's President & CEO. "Krokodile Pear is a perfect fit for Jusu and their experience as one of the first cold-pressed juice companies in Canada will add tremendous value, not only in the juice business but in the health business. This Vancouver-based acquisition moves us one step closer to suppliers of the freshest organic produce so we can better serve our valued customers."

Krokodile Pear is known for its broad experience in health and wellness along with their loyal customer base and delicious offerings of freshly-made cold-pressed juices and juice cleanses. "I'm so excited to partner with Jusu and be a part of their growing and talented team," says Nick Lewis, CEO of Krokodile Pear. "With this acquisition, we will be launching new products to our existing Krokodile Pear customers and together under the Jusu brand, we can give more communities truly healthy, organic juice and food options. I look forward to putting together some of the best minds in juicing so we can work on achieving our shared mission of making organic, plant based-foods accessible to everyone."

With the city of Vancouver as the gateway, Jusu is pioneering the way for chemical-free food, juice and lifestyle products and making these premium products accessible throughout Vancouver, BC and the Pacific Northwest. According to the U.S. Organic Industry Survey 2016 the organic food and beverage business is growing by over 10% a year. An increase in consumer demand for organic products proves our citizens are taking health and wellness into their own hands and Jusu is poised to participate in this movement in a meaningful way.

ABOUT JUSU BARS INC. Jusu is BC's largest producer of best-in-class, 100% organic, chemical-free food and beverage products. Its delicious cold-pressed juices, smoothies, mylks, superfood hot drinks, meals and snacks are natural products, with no refined sugars, artificial sweeteners or chemicals added. Jusu is continuously creating unique ways to use the nutrient-dense organic fruit, vegetable and nut pulp which is left over after the cold-press juicing process. A line of organic body products has recently been released (www.jusubody.com) not to mention frozen products and pet products that are currently under development as are innovative new food and beverage items. www.jusubar.com

ABOUT KROKODILE PEAR FOODS LTD. Krokodile Pear is one of Vancouvers leading cold-pressed juice and natural food & lifestyle product retailers. Its juices are manufactured fresh each day at its dedicated production facility in East Vancouver using only natural, raw, produce without the use of fillers, chemicals or refined sugars. Krokodile Pear has 4 locations selling grab & go, pre-bottled juices as well as a carefully curated selection of products from other local brands. It also offers a thriving e-commerce store selling its own brand products for delivery across Metro Vancouver & Surrey. Krokodile Pear believes that living well shouldn't be complicated. Their goal is to offer you delicious juices crafted from the healthiest vegetables, fruits, nuts and seeds - but sold at a price that you can regularly afford. www.krokodilepear.com

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