March 08, 2010 00:01 ET

JWT Announces the Creation of a Global Task Force for Brands

Jean-Louis Roche, Alex Pallete and Facundo Goldaracena Join JWT as Specialized Client SWAT Team

NEW YORK, NY--(Marketwire - March 8, 2010) -  Bob Jeffrey, Worldwide Chairman and CEO, JWT, today announced the creation of a new Global Task Force that will be led by Jean-Louis Roché, Alex Pallete and Facundo Goldaracena.

The trio, all hailing from Lowe Madrid's office, LOLA (Lowe Latina), the award-winning creative agency with a Latin spirit and Global Vision created by JWT's own Fernando Vega-Olmos, will be responsible for the creation and development of global ideas across the JWT network. 

Commenting on the new structure and hires, Bob Jeffrey said: "In order to make JWT the most successful network in global brand building, the JWT GTF will act as a SWAT team deployed to help tackle issues or opportunities on existing or potential global clients."

The Global Task Force will report directly to Bob Jeffrey and Fernando Vega-Olmos, Creative Chairman, Continental Europe and Latin America, Worldwide Creative Council Chairman, JWT, and will be based in Madrid.

Jean-Louis Roché, former CEO of LOLA, will hold the title of International Head of Business Development, JWT Global Task Force. Roché was also leading Unilever Global brands Rexona, Oral Care brands, and Ice Cream brands.

Alex Pallete joins as Planning Director, International Business Development, JWT Global Task Force. Pallete is the former Chief Strategic Officer of LOLA, where he worked on marquis brands including Unilever Global Ice Cream brands (Magnum, Cornetto and Kids brands) and Unilever Oral Care business. He has been named one of Advertising Age's "20 Professionals Under 40 to Watch."

Facundo Goldaracena has been named Creative Director, International Business Development, JWT Global Task Force. Goldaracena is the former award-winning Global Creative Director of LOLA, where he led the Unilever Ice Cream and Unilever Oral Care businesses, as well as the Rexona and Knorr businesses for Europe.

"The Global Task Force will help make JWT the most successful network in the business of building global brands," stated Fernando Vega-Olmos. "Very few people around the world have this level of expertise with global brands. I've worked with Jean-Louis, Alex and Facundo to crack global campaigns for Unilever brands including Closeup, Rexona, in a very successful way. I am thrilled to welcome them to the JWT family."

About JWT
JWT is the world's best-known marketing communications brand. Headquartered in New York, JWT is a true global network, with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge--from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC. JWT's pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg's, Kimberly-Clark, Kraft, Microsoft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT's parent company is WPP (NASDAQ: WPPGY).

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