December 18, 2009 14:25 ET

JWT New York Launches The Flyer's Collection for JetBlue

NEW YORK, NY--(Marketwire - December 18, 2009) - Just in time for the frantic holiday travel season, JWT New York has unveiled The Flyer's Collection: a line of exclusive (and fictional) travel products that make flying any airline a somewhat more JetBlue-like experience. These products are offered at The Flyer's Collection pop-up store in Manhattan's Meatpacking District, and in a gift guide on Facebook.

Some of the products include:

--  The Extrago Sherpa Shirt - the suitcase you can wear instead of
    paying to check
--  Leather in a Jar - instantly transforms ugly '70s fabric into
    something not entirely unlike JetBlue's luxurious leather seats
--  Depth Goggles - to provide the illusion of legroom
--  The Flight Eraser - to erase the memory of a bad flight
--  The Knee Jockey - a bra for your knees
--  The Marshpillow - provides both comfort for the uncomfortable and a
    delicious snack for the hungry

While the products are fake and the store is never actually open, the Flyer's Collection was designed by JWT to highlight how JetBlue is making flying better for everyone, even if you're not actually flying JetBlue.

Address of Pop-Up Store: 48 Ninth Ave., New York, NY (across from the Apple Store)


JetBlue Flyer's Collection on Facebook:

About JWT

JWT is the world's best-known marketing communications brand. Headquartered in New York, JWT is a true global network, with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.

JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge -- from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.

JWT's pioneering spirit enables the agency to forge deep relationships with their clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg's, Kimberly-Clark, Kraft, Microsoft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT's parent company is WPP (NASDAQ: WPPGY).

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