SOURCE: Port City Web

August 17, 2005 13:07 ET

K2 Corporation of Canada Selects Port City Web

PORTSMOUTH, NH -- (MARKET WIRE) -- August 17, 2005 -- Port City Web, LLC, ( an award winning, full service eMarketing and eCommerce website development company, today announced that it has been selected by K2 Corporation of Canada to implement five eCommerce websites for their multiple product lines, all tied into one central administration system. These eCommerce website portals would be for the use of ski and snowboard industry professionals, and would replace the current paper-based system, known as the "pro form," which is used by industry employees to make purchases of all K2 equipment, as well as Ride Snowboards, Atlas Snowshoes, and Tubbs Snowshoes.

Key to the success of the projects will be a web-based, centralized order processing administration set of tools for K2's Customer Service to quickly and efficiently process orders from thousands of people, particularly as inventory is constantly changing. Additionally, the user interface, also known as the GUI, must be designed so that users of the new system can easily make purchases and not require customer service help. "By transitioning to the web for order processing, we can reduce loss while improving efficiencies in order handling and time to ship. These improvements will mean better service to our loyal customer base and help our staff process orders," noted Peter Edelberg of K2. "Port City Web was very accommodating with our unique requests, and we appreciate that. Based on their experience and volume of eCommerce development, we're confident that they can pull this off under our demanding time requirements."

About K2 Corporation of Canada

K2 Corporation of Canada, based in Toronto, Ontario, is a leading marketer of brand name action sports and recreational products. The company's brands include well-known names such as K2 Skis, Snowboards, Bikes and In-line Skates as well as Ride, Morrow and 5150 Snowboards, Adio Footwear, Planet Earth Apparel and Atlas and Tubbs Snowshoes.

About Port City Web, LLC

Port City Web is an award winning, full service eMarketing and eCommerce website development company, that designs, develops and hosts business websites, and delivers innovative, cost effective electronic marketing tools that are built to work with current systems while increasing company's growth. Clients include The University of New Hampshire, Born & Bicknell, Columbia University and Service Credit Union, NAPS, K2 and Lonza Biologics.

Contact Information

  • Contact:
    Norman Vadeboncoeur
    Port City Web, LLC
    Email Contact
    1-800-291-7147 ext. 702