SOURCE: Kaboodle

Kaboodle

November 13, 2012 06:00 ET

Kaboodle Launches Wish-a-Day to Kick Off Cyber Shopping Season

Enlists Millions of Users to Curate and Share Holiday Favorites for a Chance to Win $50-$5,000 Daily; Helps Convert Browsers to Buyers for Retail Partners

LOS ANGELES, CA--(Marketwire - Nov 13, 2012) - Social shopping pioneer Kaboodle.com, part of the Hearst Digital Network, is bringing back its popular Wish-a-Day event, launching on Black Friday. Connecting loyal consumers to online retailers, Wish-a-Day promotes a different retailer every day and invites members to add their favorite products from the featured retailer to their Kaboodle lists for a chance to win gift cards valued between $50 and $5,000.

Wish-a-Day offers a unique sales platform for brands in the fashion, beauty and home categories looking to increase online visibility and engage with consumers while they are choosing holiday outfits, planning parties and putting together shopping lists. The promotion is designed to drive interaction with retailers by rewarding its entire community for adding products from the featured retailer of the day and is expected to drive over 2 million referrals to partner sites.

From November 23rd through Christmas an estimated 73,000 Kaboodlers will take to their keyboards each day to curate their product lists using items from Wish-a-Day partners, including Karmaloop, Forzieri, TOMS, Bauble Bar, Art.com, and more. In addition to the chance to win gift cards daily, all participants are automatically entered to win a $5,000 grand prize shopping spree on Dec. 24th.

"Kaboodle's dynamic community is powered by our loyal, active users curating and sharing their style inspirations," said Cristina Sayre, Director of Content and Community for Kaboodle. "We're excited to further engage our audience with programs like Wish-a-Day and provide a fun social shopping experience this holiday season and beyond."

Kaboodlers have also been invited to hone their party style leading up to the holidays. Kaboodle hosted its first Styleboard Design Challenge with style expert and blogger Jennifer Rosson of StyleYourLife. Playing with the holiday-appropriate theme "Cocktail Hour," Kaboodlers were challenged to create their ultimate cocktail party look using items selected by Rosson and styleboard backgrounds inspired by StyleYourLife's bohemian chic design. All styleboards are equipped with a "LIKE" button and (5) finalists were decided upon via a crowd-sourced vote, with Rosson determining the winner of a $500 shopping spree and bragging rights. For details on Kaboodle's next Styleboard Design Challenge, "Layered Up," check out http://www.kaboodle.com/blogs/news.

With nearly 2 million registered users, more than 5 million monthly visitors, and over 13 million products being curated and shared daily, the site caters exclusively to the fashion, beauty and home shopping categories. To learn more about Kaboodle, please visit www.kaboodle.com.

About Kaboodle
Kaboodle (www.Kaboodle.com) is a one-of-a-kind, social networking site that allows users to explore looks, play fashion designer, write blogs and create polls all while communicating with fellow "stylistas." Users discover new trends, shop for products and share their style ideas within an always evolving and truly inspiring community. Kaboodle is part of the Hearst Digital Network, a division of Hearst Magazines. Kaboodle and StyleSpot are part of Image Network Inc., which was founded by Rafi Gordon and Alex Amin, and whose investors include Idealab and Hearst Entertainment.

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