SOURCE: Kadient

November 12, 2008 11:00 ET

Kadient and Astadia Partner to Deliver Solutions for Driving Improved Sales Performance

Companies Can Optimize Their Deployments With Situational Sales Coaching

NASHUA, NH and ATLANTA, GA--(Marketwire - November 12, 2008) - Kadient, the leading provider of on-demand sales knowledge applications, and Astadia, Inc., the leader in IT consulting services and solutions for the Software-as-a-Service (SaaS) market and the largest partner, today announced a strategic alliance to provide sales consulting and implementation services for the growing number of companies that deploy Kadient to drive dramatic improvements in sales performance.

"VPs of Sales come to us because they're frustrated that 20 percent of their salespeople are bringing in the bulk of the revenue while the rest struggle to make quota," said Brian Zanghi, President and CEO of Kadient. "In this down economy, there is even greater pressure on sales and marketing leaders to optimize the resources they have, and together, Kadient and Astadia provide an ideal solution for shifting the sales performance curve."

Through this partnership, Astadia will implement the Kadient platform and integrate Kadient into its Sales Consulting and practices. Kadient helps companies deliver situational sales coaching and sales performance analytics, right from within Companies identify what their top performing reps are doing to win deals in particular selling situations, and roll out playbooks within that guide their salespeople with the knowledge, content, and strategies that are proven to work.

"Improving sales performance requires executives to address process, technology, and knowledge issues," said Blake Wolff, Chief Sales Officer of Astadia. "Sales force automation, coupled with situational sales coaching and sales performance analytics, will help our clients reach accelerated sales results. Kadient is a natural extension of the work we already do in sales consulting and implementations."

About Kadient

Kadient helps companies improve sales performance by arming their salespeople with the content, messages, and strategies they need to win at every stage of the customer's buying cycle. Kadient is the only on-demand sales knowledge platform that combines dynamic sales content, situational coaching, and sales performance analytics with proven best practices. The result is shorter sales cycles, faster ramp up, and increased sales productivity. To experience Kadient, go to

About Astadia

Astadia is a global business consulting and SaaS solutions company that helps clients of all sizes improve results by transforming business processes and technologies. With offices across the U.S. and in Europe and Asia, Astadia serves businesses, large and small, with subject matter expertise in a wide array of industries. Astadia enables Customer Relationship Management, Human Capital Management, Payroll and Financial Management, Marketing Automation, Partner Relationship Management and Sales Force Automation. Astadia's partners include, Google, Kadient, Workday, Eloqua, Xactly, and Cornerstone OnDemand. For more information, visit or call (877) 7ASTADIA (877-727-8234).

Contact Information

  • Contact:

    Amy Black
    Sr. Marketing Communications Manager
    Email Contact

    Brent Mellow
    Chief Marketing Officer and Executive Vice President
    Email Contact