SOURCE: Kaenon


August 10, 2015 12:00 ET

Kaenon Announces the Holiday Release of KLR

Newport Beach Eyewear Company Expands Its Offering With a Vibrant Spectrum of Athlete Inspired Colors

NEWPORT BEACH, CA--(Marketwired - August 10, 2015) - In an effort to continually push its own aesthetic boundaries, California-based sunglass brand Kaenon announces the launch of KLR, a special holiday release available November 2015.

KLR (color) debuts in four of Kaenon's newest and best-selling sunglass frames: Clarke™, Montecito™, Stinson™, and S-Kore™. All are unisex designs featuring a smooth textured graphite frame finish, then contrasted with a vibrant color hit on the Kaenon branded icon available in green, blue, yellow, orange, and pink. Each KLR frame is further enhanced with Kaenon's black mirror finish on their SR-91® polarized grey (G12) lens, unique packaging exclusive to the collection and a special gift with purchase.

"One of the most enjoyable elements of my job is my relationship with our athletes. Their feedback inspires many of our design innovations," said Kaenon co-founder Steve Rosenberg. "KLR is a direct result of that interaction and experience; athlete-issue color-ways and styling cues that have solicited demand from our stores and customers over the spring and summer. Inspired by that demand, it became an easy decision for us to make these pieces available to our customers this holiday season."

While rooted in lens technology leadership, Kaenon's emphasis on quality aesthetics and frame construction adds to the KLR value. Each frame is designed in California, then made in Italy, and engineered to house the company's proprietary SR-91 polarized lens technology. SR-91 has set new industry standards for visual clarity, glare reduction, detail definition, color saturation, and impact resistance, all delivered in an extremely lightweight package with full-spectrum UV protection. KLR is meant to allow Kaenon's athletes and customers to enjoy a fun expression of color and personal style. The KLR styles are priced at retail from $209 to $239.

To extend the KLR experience during the holiday season, Kaenon has created unique packaging rooted in lifestyle and functionality. Along with a Kaenon branded hard case, each sunglass comes with a custom KLR designed microfiber bag that doubles as a storage pouch and cleaning cloth. A special gift with purchase will also be included during the holiday season.

KLR is available at authorized Kaenon retailers and Get in on the Kaenon lifestyle by following on Facebook, Instagram, Pinterest and Twitter.

Founded in Newport Beach in 2001 by brothers Steve and Darren Rosenberg, Kaenon is an independent, California-based eyewear brand that designs, produces and distributes high-performance polarized sunglasses along with ophthalmic products. Filling a void in the marketplace, Kaenon revolutionized the industry with its proprietary SR-91® lens material. The industry's first and only uncompromising polarized lens now proudly displays a discrete laser engraved SR-91 Mark of Authentication, a signature design element validating each new sunglass as a genuine SR-91 Kaenon polarized lens. Kaenon's superior polarized lenses have the visual clarity of glass with shatter resistance and high-mass impact protection, purpose-built lens tints, light transmission levels, all in an extremely lightweight package. Designed in California and hand-painted in Italy, Kaenon frames come from the highest levels of design artistry. Built on the motto, "never compromise" -- innovation in design, engineering and technology continue to be at the core of the brand. Kaenon is sold online and at specialty retailers throughout North America and select locations around the world. All Kaenon sunglasses are available in prescription in both single vision and digitally surfaced progressive. For more information about Kaenon, please visit

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