SOURCE: Kahuna


August 06, 2014 09:33 ET

Kahuna Launches Onboarding Campaigns to Personalize the New User Experience on Mobile

Kahuna Customers Such as Apartment List Showcase Onboarding Campaigns as a Powerful Mobile Engagement Tool With 43% Uplift in New User Activity

PALO ALTO, CA--(Marketwired - Aug 6, 2014) - Kahuna, the leading marketing automation company for mobile, today announced its latest product offering, Onboarding Campaigns. A first-of-its-kind marketing solution, Onboarding Campaigns are fully focused on increasing new user lifetime value by personalizing the mobile app onboarding experience.

User churn is a notorious problem in the mobile industry -- an average of 25% of users open a given app only a single time.1 This chasm between installs and user engagement is a serious concern for mobile-focused companies, as not a single cent of revenue is generated simply because of a free app download. Analysis shows that for every 100 installs, only 10 people become valuable to the application -- 90% of Installs are generating $0.2

With Onboarding Campaigns, Kahuna guides every new app user on a personalized engagement journey. Through a combination of real-time analytics and intelligent mobile messaging, Kahuna sends every person a series of personalized, automated push notifications that prompt each user to uncover the specific features and take the key in-app actions proven to increase long-term engagement and lifetime value. These messages are customized in real-time, and differ based on what each person has or has not yet done in the app. This ensures that every new user will become progressively more engaged while receiving only relevant and valuable messages.

"Kahuna is improving the way we communicate with our new users," said Chris Erickson, Chief Operating Officer of Apartment List. "We know people who download our app are doing so for a reason -- they want to find an apartment. However, finding an apartment can take anywhere from one day to several months. Our challenge is to encourage these new users to become active, high value participants within the first few days after install and stay engaged through their entire search. Kahuna's Onboarding Campaigns are solving this problem, and we are seeing significant engagement among new users as a result."

Kahuna's Onboarding Campaigns build on the success of its powerful Engagement Engine that enables mobile marketers to automatically understand each customer and deliver personalized push notifications and in-app messages, at the right time, on the right device. With a host of innovative features, such as ROI and Revenue Tracking and AtoE Message Testing, Kahuna helps marketers target consumers with unprecedented specificity so that marketing messages have the highest impact.

Adam Marchick, CEO of Kahuna, cites onboarding as a significant hurdle, one that contributes to the chasm between installs and engaged users. "Spending on user acquisition without a new user engagement strategy in place is like pouring money down the drain," said Marchick. "Engaging users within the first few days is critical to the long-term success of your app, and Kahuna has a product to specifically address this problem in the industry. Kahuna Onboarding Campaigns prove that personalizing the new user onboarding experience is an outstanding way to increase lifetime value and long-term mobile engagement."

To get started with Onboarding Campaigns, please visit

About Kahuna
Palo Alto-based Kahuna takes the guesswork and heavy lifting out of mobile marketing, allowing marketers to send hyper-targeted, automatically personalized push notifications, in-app messages and more that dramatically increase conversion on mobile. The Kahuna Engagement Engine, Kahuna Conversion Campaigns and Kahuna Onboarding Campaigns are available for iOS, Android, PhoneGap, Mobile Web and Web. Kahuna was founded in 2012 and is funded by Sequoia Capital.

1 Flurry
2 Kahuna