SOURCE: Kahuna

Kahuna

May 31, 2016 13:00 ET

Kahuna Mobile Marketing Index: Smart Messaging Triples App Retention

Industry Benchmark Data Finds 86 Percent of Emails Are Opened on Mobile Devices

REDWOOD CITY, CA--(Marketwired - May 31, 2016) -  Kahuna's 2016 Q1 Mobile Marketing Index report proves brands can increase 90-day retention rates 3X with smart messaging. Marketers recognize retention is more profitable than acquisition using personal and timely communication to decrease uninstall rates and increase retention rates in the long term.

The Kahuna Mobile Marketing Index can be downloaded here.

"Today's consumer is defined by mobility and they decide where and when they expect a brand to message them," said Julie Ginches, CMO of Kahuna. "Missing these expectations is no longer an option, and doing it well is a unique competitive advantage."

This Kahuna Mobile Marketing Index is the latest in a series of reports that analyze messaging opt-in rates, retention rates, mobile email consumption, and other valuable metrics for marketers. The quarterly report includes anonymized data from more than 400 million user profiles, across brands in 15 different verticals, including travel, sports, music, finance and eCommerce.

Other findings this quarter include:

  • Email as a mobile-first medium is continuing to grow, as the data revealed 86% of emails were opened on a mobile device.
  • Push notification opt-in rates decreased slightly this quarter. Android rates continue to remain significantly higher than iOS.
  • Intelligent messaging can prevent uninstalls. Customers are 15% less likely to uninstall an app after receiving a personalized message.

About Kahuna
Kahuna is a pioneer in cross channel marketing automation for the mobile era. We enable a new level of authentic engagement between brands and their customers through personalized multichannel experiences across all customer touchpoints -- web, email, mobile, and social. Powered by big data and machine learning, we help create delightful experiences for every customer with the perfect message, delivered on the right channel, at just the right time.

Kahuna is trusted by Yelp, Overstock.com, CNN, and hundreds of other leading brands. Headquartered in Silicon Valley and with offices in New York, Seattle and Colorado, Kahuna was founded in 2012 and is funded by Sequoia Capital, SoftTech VC, Tenaya Capital, and others.

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