SOURCE: Kaltura Inc.

Kaltura Inc.

September 08, 2014 10:46 ET

Kaltura Unveils Its Cutting Edge End-to-End OTT TV Solution

NEW YORK, NY--(Marketwired - September 08, 2014) -

  • Kaltura OTT TV enables operators, broadcasters, and content owners to launch personalized and social multi-screen TV services featuring live TV, VOD, catch-up and nPVR content.
  • Mediacorp in Singapore and yes in Israel leverage Kaltura OTT TV for their next generation OTT services -- Toggle and yesGO

Kaltura, the leading video technology company, today unveiled Kaltura OTT TV, its next-generation, end-to-end pay OTT TV solution. The result of integrating pay OTT technology from the company's recent acquisition of Tvinci with Kaltura's video platform, Kaltura OTT TV is the most advanced and comprehensive pay OTT solution on the market today. It includes advanced monetization, social and personalization features; innovative tools for improving user acquisition and retention; and multi-screen, multi-device support.

Kaltura will be demonstrating its OTT TV solution at IBC 2014 (12-16 September) in Amsterdam on Stand 3.67.

Kaltura OTT TV's monetization tools allow different business models to be used simultaneously, providing service providers maximum flexibility. The tools support server-side and native ad insertion technology for live and VOD content, in-app purchases, a range of payment options and discounts for introducing friends. DRM support provides full content protection. The monetization tools are designed to deliver a seamless experience across devices.

By allowing each viewer in the household to set up an individual profile, the service delivers a personalized experience, helping increase subscribers engagement while giving service providers a better understanding of their behavior to improve loyalty and maximize revenues. Kaltura OTT TV provides a consistent cross-device experience that allows users to take their favorite content wherever they go and intuitively interact between screens with TV control, content "swooshing" from one device to another, and synched second-screen metadata.

The new social features allow users to log in to their TV service using Facebook to engage with friends and receive recommendations based on what their community is watching. It includes an activity feed on the home page and a buzz meter makes it easy to see what is popular at any time, and an EPG for live or catch-up viewing. The household "parent" account can decide which members of the household can access content on specific devices and can set VOD budgets per user.

yes, the leading pay TV provider in Israel, leverages Kaltura OTT TV for its yesGO service. "We chose Kaltura's technology because it delivers on an immersive user experience that connects the dots between our Satellite STB service and our all-new OTT service to connected devices. This is accomplished, while managing the household personalization and device management functions we need for a truly personal and social experience that increases subscriber loyalty," said Itzhak Elyakim, VP Engineering & CTO from yes.

"Tvinci built a solid reputation for delivering advanced pay OTT TV solutions. Since the acquisition in May, the combined Kaltura/Tvinci teams have focused on developing a solution with the most advanced set of proven capabilities in the market, including personalization and social features that are critical to convert end users into paying subscribers," said Ron Yekutiel, Chairman and CEO, Kaltura.

"Now, with Kaltura OTT TV, service providers can finally move away from siloed applications towards a holistic multi-screen offering. This is the OTT of the future -- OTT 3 -- covering any business model, any experience, on any device."

Kaltura OTT TV can be installed on-premise or hosted in the cloud. It can also be deployed out of the box, or can be customized by a service provider to a granular level and integrated with additional components and systems.

Kaltura OTT TV is comprised of four core modules: MediaPrep, MediaHub, MediaStore and MediaGo:

  • Kaltura MediaPrep lets service providers easily prepare and edit content using the Kaltura Workflow Manager and Transcoding module. Additionally the video files can be encrypted for a multi-DRM solution, which guarantees a seamless cross-device user experience without compromising content protection.
  • Kaltura MediaHub provides comprehensive management tools for content, packaging, business rules, campaigns, devices, geo-services, DRM, subscribers and analytics.
  • Kaltura MediaStore offers the richest UX feature set on the market, allowing subscribers to manage passwords, PINs, parental controls, devices and billing information via the web; they can also benefit from notification management, companion mode, as well as search and recommendations.
  • Kaltura MediaGo delivers a market-leading set of end user applications for connected devices.

About Kaltura
Kaltura's mission is to power any video experience. The company provides the world's leading video technology, including more than a dozen video-based Software-as-a-Service offerings, as well as an open and flexible Platform-as-a-Service for developing new video experiences based on hundreds of APIs for video ingestion, transcoding, metadata management, distribution, publishing, engagement, monetization, and analytics. A recognized leader in the OTT TV (Over the Top TV), OVP (Online Video Platform), and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform, and as the one with the widest use-case and appeal. Kaltura is deployed globally in thousands of organizations and engages hundreds of millions of viewers at home, in work, and at school. Kaltura provides media companies with advanced video management, publishing, and monetization tools that increase reach and monetization, and that simplify production and publishing workflows. Kaltura offers enterprises video solutions that boost marketing and sales and improve internal and external communications, training, and collaboration. Kaltura enables educational institutions with disruptive online video solutions that improve teaching and learning, and increase engagement across campuses and beyond. Kaltura enables cloud computing providers and cable, satellite, and mobile operators to launch video-based services for both consumers and businesses. Kaltura is committed to its core values of openness, flexibility, and collaboration, and is the initiator and backer of the world's leading open-source video-management project which is home for more than 100,000 community members. For more information visit www.kaltura.com, www.kaltura.org, or www.html5video.org.

About yes
yes satellite TV was established in 1998, and launched its broadcasting services in July 2000. yes is Israel's only provider of multi-channel television broadcasts via satellite, and was the first company to offer digital broadcasts and interactive television services. Since its establishment, the company has recruited over 600,000 subscribers constituting more than 40% share of Israel's multi-channel television market. yes currently employs a staff of 2,200. The company's turnover in 2013 totaled about 1.63 billion NIS. yes is owned by Bezeq and the Eurocom Group.

Embedded Video Available: http://videos.kaltura.com/media/Kaltura+OTT+TV+-+The+Most+Comprehensive+Solution+in+the+Market/1_ynoekb50

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