March 26, 2008 08:00 ET

Kango Announces Name Change to UpTake

Travel Search and Discovery Application Is Re-Named Before Public Beta Launch

PALO ALTO, CA--(Marketwire - March 26, 2008) - Kango, a travel search and discovery application, announced today that it has changed its name to UpTake.

"'UpTake' refers to a quick understanding of key facts. We believe the new name, UpTake, describes our core offering -- the aggregation and analysis of collective wisdom such as reviews, blogs and articles from across the Web to help consumers plan their trips," said Yen Lee, UpTake president and founder.

UpTake is currently in private beta and plans to move into public beta later this spring. Users should not expect any change in the functionality or capabilities of the website or service as a result of this name change. Private beta users will have the same login information and can access the travel service at either or for the next several months.

To sign up to be a private beta user and experience personalized travel search first-hand, whether you're looking for Honolulu romantic hotels or San Diego family hotels simply go to

About UpTake

Founded in 2006, UpTake is a travel search and discovery application for travellers to make better decisions about where to go, where to stay and what to do. UpTake uses a travel ontology and natural language analysis to extract meta-tags from the collective intelligence of more than 20 million traveller reviews, ratings, blogs and articles from across the Web. The site returns unbiased, personalized recommendations based on travellers' facts and feelings. The company is headquartered in Palo Alto, California with global engineering teams in Beijing and Moscow. More information can be found at

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Contact Information

  • Media Contact:
    Veronica Skelton
    Concept Communications for UpTake, Inc.
    Email Contact