SOURCE: Compete


October 11, 2011 09:38 ET

Kantar Media Compete August Category Data Show NFL Recovered From Its Lockout Fumble

NBA Advertisers Likely Hoping That NBA Will Enjoy a Similar Recovery After Its Current Lockout

BOSTON, MA--(Marketwire - Oct 11, 2011) - Kantar Media Compete today released August data showing notable growth in its Football category, which drew in 16.6M UVs, a month-over-month (M-O-M) increase of 94.6% percent and a 22.2% percent rise year-over-year (Y-O-Y). This was healthy bounce-back from its lockout-mired lull in July.

In fact, football fans showed up in higher numbers online in August 2011 than August 2010., with 9.8M UVs, saw a M-O-M rise of 114.4 percent and a Y-O-Y lift of 19 percent. Clearly, fans were "ready for some football," especially eager fantasy footballers, who visited sites such as, which was up 222 percent for August, and, up 310 percent.

NFL advertisers, such as Bud Light, must certainly be breathing sighs of relief. A marquee sponsor for the NFL, Bud Light saw traffic to soar 377.6 percent M-O-M and 585.8 percent Y-O-Y. Clearly, they were not locked out of strong online performance in August.

NBA advertisers, such as Sprint Nextel, which recently inked a four-year, $250M sponsorship deal, are certainly cheering for a good bounce when/if their lockout ends; it began July 1. For now, however, traffic is down -- while traffic typically decreases after the season ends, the decline in August 2011 was a two-year low of 1.8 million UVs. That's worrisome, and September data will now be worth a much closer look.

About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world's multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors -- Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide.

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