SOURCE: Compete


August 03, 2011 09:00 ET

Kantar Media Compete Names Scott Centurino Chief Operating Officer

Former CEO of Crimson Hexagon Will Oversee Company's Rapid Growth in Digital Measurement Industry

BOSTON, MA--(Marketwire - Aug 3, 2011) - Kantar Media Compete today announced that Scott Centurino has joined the company as chief operating officer (COO). Centurino, who will report to Compete's president, Scott Ernst, will play an important role in managing the company's growth as it expands its global footprint and digital measurement offerings.

"Scott has a track record of success in our industry and has worked closely with advertisers, agencies and publishers to develop tools that harness the power of data," said Compete president Scott Ernst. "We're in a period of tremendous growth at Kantar Media Compete, and Scott's ability to get teams aligned around common goals and channel their energy makes him the ideal fit for this time in our company's history."

Prior to joining Kantar Media Compete, Centurino served as CEO of social media analytics provider Crimson Hexagon, Inc., where he oversaw its transition to a SaaS-deployed enterprise software model while simultaneously doubling its revenue and streamlining sales operations. Previously, he held leadership positions at Mobile Messaging Solutions, Inc., Matchmine LLC and Burntsand Inc.

"As more dollars move online, Compete sits in an enviable position with proven technology, great people and a marquee list of clients," said Centurino. "I'm excited to work closely with Scott and Kantar Media management teams to solidify our strong position and ensure that our people, products and technology continue to lead the digital measurement industry through the exciting changes ahead."

Centurino holds a Bachelor of Science in Computer Science and Engineering and a Master of Engineering in Computer Science, both from the Massachusetts Institute of Technology.

About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world's multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors -- Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide.

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    Greenough Communications
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