SOURCE: Compete

Compete

August 02, 2011 09:00 ET

Kantar Media Compete Releases Ranking of Top 250 Websites for June 2011

Traffic Heats Up for Online Casual Gaming, Banking and Social Networking Sites

BOSTON, MA--(Marketwire - Aug 2, 2011) - Kantar Media Compete today released its ranking of the top 250 websites for June 2011. Among the notable changes in June were lifts in traffic to numerous online casual gaming sites, financial institutions, Facebook, LinkedIn and Twitter, as well as the continued decline of Myspace.

Online Casual Gaming Growth
Alongside the climbing temperatures, the popularity of a number of online gaming sites rose in June as consumers sought out free online games and gaming-related information.

In addition to laudable month-over-month (M-O-M) growth, Bigfishgames.com, Pogo.com and Addictinggames.com were major year-over-year (Y-O-Y) gainers, jumping 123.76 percent, 65.3 percent and 42.93 percent, respectively. Fueled by consumer demand for gaming "cheats," tips and reviews, other fast-growing online gaming sites that demonstrated monthly increases within June's Top 250 list included IGN.com (up 9.06 percent), Gamestop.com (up 9.88 percent) and Gamespot.com (up 13.17 percent).

Bankable Gains
As the use of online banking rose in June, so too did the traffic to several financial institutions' websites, showing particularly strong Y-O-Y growth. Chase.com received 28.2M unique visitors (UVs) (up 14.45 percent Y-O-Y), while Bankofamerica.com got 27.6M UVs (up 16.95 percent Y-O-Y), Wellsfargo.com had 20.9M UVs (up 51.18 percent Y-O-Y), Capitalone.com welcomed 15.6M UVs (up 29.69 percent Y-O-Y) and 13.8M UVs hit Citibank.com (up 10.24 percent Y-O-Y).

A couple of credit card sites saw a lift for both the month and the year. Americanexpress.com grew 8.31 percent M-O-M and 32.14 percent Y-O-Y to reach 10.1M UVs in June, while Discovercard.com had 8.6M UVs, an increase of 2.59 percent M-O-M and 14.96 percent Y-O-Y. One possible explanation for some of the rise in monthly unique visitors is that subprime consumers have turned to credit cards as a form of debt rather than refinancing their mortgage or signing up for a personal loan.

Social Sites Score
Facebook.com thrived in June, climbing 2.47 percent and totaling 146M UVs, a 17.22 percent rise since last June. Because Google's new social networking/sharing service, Google+, didn't launch until June 28, stay tuned for Compete's July data to determine the extent to which it may threaten Facebook's dominant position in the social networking sphere.

The sale of Myspace.com in early June did not have a positive impact on the site's traffic. Myspace fell 1.95 percent for the month and tumbled 53.7 percent since June 2010. On the other hand, Linkedin.com, which announced its IPO in mid-May, welcomed more than 21M UVs in June -- an increase of 9.68 percent M-O-M and an impressive 59.88 percent Y-O-Y.

Twitter.com attracted an all-time high of 31M UVs in June, a 10.13 percent increase for the month and 12.94 percent increase for the year.

One to Watch: Thepostgame.com
While Thepostgame.com didn't even make the Compete Top 250 list last month, in June the site leapt 65 spots in the rankings to land at #201. A high level of consumer interest in professional sports happenings like the NBA Finals, Stanley Cup, World Cup and NFL lockout helped the site's traffic soar to 6.7M UVs, a surge of nearly 200,000 percent since June 2010.

Information regarding top 250 websites is drawn from the Compete PRO Enterprise edition on Compete.com. For more information on the enterprise offering, please contact Lauren Streisfeld at lstreisfeld@compete.com.

About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world's multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors -- Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. www.KantarMediaNA.com/.

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