SOURCE: Compete

Compete

June 28, 2011 14:49 ET

Kantar Media's Compete Releases Search Market Share Data for May 2011

BOSTON, MA--(Marketwire - Jun 28, 2011) - Kantar Media's Compete today released its search market share data for May 2011 based on the search behavior of the company's panel of more than two million U.S.-based internet users.

With the exception of AOL, which remained flat, all five major engines saw minor month-over-month (M-O-M) increases in the number of unique visitors from April to May.

Among notable findings for May:

  • Search query volume rose slightly in May (up 2.5 percent from April), driving small shifts in search market share.

  • Google's share of the search market declined by 0.2ppts, although its query volume increased by 2.3 percent.

  • While Microsoft's share of the search market decreased by 0.1ppt, Yahoo!'s 0.5ppt growth generated an M-O-M boost for Bing Powered engines.

  • Yahoo! experienced the largest growth in queries, driving a 0.5ppt M-O-M increase in share.

To learn more, visit: http://blog.compete.com/2011/06/16/may-2011-search-market-share-report/.

About Compete
Kantar Media's Compete helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies and publishers rely on Compete's products and services to create engaging online experiences and highly profitable advertising campaigns. Compete's online panel -- the largest in the industry -- makes the web as ingrained in marketing as it is in people's lives. Compete is located in Boston, MA, with offices throughout the U.S. For more information, please visit http://www.compete.com/.

About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world's multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors -- Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. www.KantarMediaNA.com/.

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    Anne Norris
    Greenough Communications
    617-275-6521
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