SOURCE: Kantar Worldpanel ComTech

Kantar Worldpanel ComTech

July 15, 2015 03:01 ET

Kantar Worldpanel ComTech Adds India to Country Coverage

LONDON, UNITED KINGDOM--(Marketwired - Jul 15, 2015) - Kantar Worldpanel ComTech, the global leader in mobile and technology panel research, today announced the company has further expanded its research coverage with the launch of a new consumer panel in India this month. Consisting of more than 20,000 individual consumers, the new panel represents the influential and growing Indian urban population of age 15 and over -- a category representing more than five hundred million people.

Building on Kantar Worldpanel long term partnership with leading Indian market research IMRB International, the new panel will submit 100,000 interviews a year on their own purchasing behavior, usage, billing, carrier and vendor brand awareness and preference for mobile phones and tablets.That data will be reported to Kantar Worldpanel ComTech clients quarterly, starting in October 2015.

"Projections show that India will soon be the second largest smartphone market in the world after the US," said Nic Lewisohn, managing director at Kantar Worldpanel Comtech. "We believe our longitudinal service provides the most detailed, consistent and reliable data for our clients, both vendors and carriers, enabling them to take full advantage of the opportunities this vast market represents. By covering 18 out of the 22 Telecom Circles, our panel will provide critical, decision-grade information for minimizing risks and maximizing ROI in one of the most complex telecom markets in the world."

Kantar Worldpanel ComTech knows what consumers own; how, when, and what devices they plan to buy as well as what they actually buy, and how they use each device over time. By gathering consumer's feelings, opinions, and intentions at various stages during their purchase process, as well as the actions they take, Kantar unlocks recommendations that are consumer behavior-led, personal, and measured -- and often challenge accepted views. Surveying the same consumers overtime is the only way proven method for fully understanding consumer behavior throughout the purchase and ownership cycle.

The new Indian panel adds to Kantar Worldpanel ComTech's already extensive coverage of key global technology markets, including Europe (UK, Germany, France, Italy, Spain, Russia), the Americas (United States, Brazil, Mexico, Argentina), and Asia-Pacific (China, Japan, Australia).

About Kantar Worldpanel ComTech's Smartphone OS Market Share Data
Kantar Worldpanel ComTech's smartphone OS market share data provides the media and businesses with access to the most up to date sales and market share figures for the major smartphone operating systems. This information is based on research extracted from the Kantar Worldpanel ComTech global consumer panel. ComTech is the largest continuous consumer research / mobile phone tracking panel of its kind in the world, conducting over one million interviews per year in Europe alone. ComTech tracks mobile phone behavior -- including phone purchases, bills/airtime, source of purchase, and usage. It also delivers additional data to promote an understanding of the drivers of share changes, and consumer insight market dynamics. All consumer data in this release excludes enterprise sales.

About Kantar Worldpanel
Kantar Worldpanel is the world leader in consumer knowledge and insights, based on continuous consumer panels. Its High Definition Inspiration™ approach combines market monitoring, advanced analytics, and tailored market research solutions that inspire successful actions by its clients.Kantar Worldpanel's expertise about what people buy or use -- and why -- is recognised by brand owners, retailers, market analysts, and government organisations globally. With over 60 years' experience, a team of 3,500, and services covering 60 countries directly or through partners, Kantar Worldpanel helps brands grow in fields as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, and many others.

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About Kantar
Kantar is the data investment management division of WPP, and one of the world's largest insight, information, and consultancy groups. By connecting the diverse talents of its 12 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Kantar's 27,000 employees work across 100 countries and the whole spectrum of research and consultancy disciplines, enabling the group to deliver business insights from every point of the consumer cycle. The group's services are employed by over half of the Fortune 500 companies.

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