SOURCE: Kaon Interactive

Kaon Interactive

September 13, 2011 08:20 ET

Kaon Achieves Significant Growth; Adds New Customers, New Hires and Expands Offices

Alcatel-Lucent, Waters, Calix, Sensus and Biamp Systems Join Kaon Customer Roster

MAYNARD, MA--(Marketwire - Sep 13, 2011) - Kaon Interactive, Inc., creators of 3D interactive sales and marketing solutions that bring products to life, announced today that it has seen exceptional customer growth, with market-leading companies adopting its innovative interactive solutions. Alcatel-Lucent (NYSE: ALU), Waters Corporation (NYSE: WAT), Calix (NYSE: CALX), Sensus and Biamp Systems are some of the many global leaders now employing its interactive technologies to crisply demonstrate and articulate product advantages in a way that makes it easy for sales teams to communicate, and simple for customers to understand. To accommodate its escalating growth, Kaon has increased its staff by 25 percent and recently relocated to larger office facilities.

Kaon creates dynamic, interactive touch-driven experiences to help companies transform complex product stories into engaging virtual demonstrations that show how products work. Users interact with photo-realistic 3D product models from every angle, explore options and features (e.g. remove components), controlling their customized experiences based on personal preferences. Additional product and solutions information is shared through seamlessly integrated interactive diagrams, videos, presentations and collateral.

Karen Haas, Marketing Manager for the Waters Division of Waters Corporation, commented, "The ability to present our instruments and system-based solutions virtually has been transformational for us. Not only are customers engaging far more with our products, but we can also reduce the need to ship these products to trade shows or sales engagements, which saves on costs while it also enables us to extend sales experiences to more places around the world." Haas continued, "Kaon's multiplatform capabilities allow our sales teams to present a sophisticated, state-of-the-art 3D technology experience on laptops, iPads and on Kaon's touch-screen appliance, so they're getting in front of many more prospects worldwide, delivering the same message, and in turn, are helping us achieve our goals."

Delivered on websites, sales laptops, the Kaon v-OSK® (HD touch-screen appliance) and on mobile devices including the iPad®, Kaon's interactive experiences offer sales and marketing teams new ways to present products with stunning visuals and unprecedented reach. The experiences can be presented anywhere and anytime -- a tradeshow, sales meeting, briefing center or impromptu meetings in airports. By going virtual, Kaon customers can showcase all of their products, realizing dramatic savings by eliminating the need to ship products (often large/fragile) to globally dispersed locations.

"Interactivity and personalization are what prospects and customers have come to expect," said Gavin Finn, president and CEO of Kaon Interactive. "The ability for them to interact with 3D products in a very intimate and customized way enables them to better understand how these products work to help solve their key technical and business problems. The value of that increased knowledge during the sales process cannot be overstated."

To see Kaon's technology in action, click here to view a brief video.

About Kaon Interactive
Kaon Interactive, Inc. creates visually compelling, interactive sales and marketing solutions that bring products to life. Kaon's 3D realism enables product manufacturers and their sales channels to deliver a rich, engaging customer experience by integrating compelling product interactivity with relevant product information and messaging.

Founded in 1996, Kaon is dedicated to helping companies improve their marketing and sales effectiveness by clearly differentiating and communicating the value of their solutions, shortening the buying cycle, reducing marketing costs, and enhancing the knowledge of customers, sales teams and channels. Kaon has deployed more than 2,000 interactive applications to a wide variety of global companies. To 'experience' a demo and learn more about Kaon, visit www.kaon.com.

Contact Information

  • Contacts:
    Darlene Hollywood / Heidi Boie
    Darlene Hollywood Public Relations
    781-264-0511 / 508-846-5307
    Email Contact / Email Contact