SOURCE: Kaon Interactive

Kaon Interactive

April 21, 2015 09:00 ET

Kaon Introduces Advanced B2B Marketing Platform -- 3x Faster and More Intuitive User Experiences

Kaon Reaches One Million 3D Mobile Product Views; New Version Brings Up to 3x Faster and Updated UI With Contemporary Design

MAYNARD, MA--(Marketwired - Apr 21, 2015) - KAON INTERACTIVE -- Kaon Interactive, the leading provider of interactive 3D product marketing and sales applications, today announced the immediate availability of its Kaon 7.0 Application Delivery Network (ADN) platform with new built-in features to its real-time interactive 3D product experiences, resulting in faster and more intuitive interactions every time a customer encounters an interactive product demonstration. The company announced that it has also hit a record milestone of one million customer 3D product views on mobile devices.

The latest release uses a breakthrough algorithm for rendering 3D product models that can accelerate frame rates up to 3x faster across every device (iPhone, iPad, Android, Kindle, Website, laptop, desktop, and touch screen appliances), improving the user interaction experience. Prospects can now have faster real-time engagement with photo-realistic 3D products, view integrated marketing messages, explore product options, functions, and features (open drawers, change components, demonstrate processes, etc.), improving their understanding of the value of each product.

In conjunction with the award winning Kaon ADN deployment platform, Kaon's interactive 3D sales and marketing applications are created ONCE and delivered globally to unlimited users, on any device. This allows companies to concisely communicate their value and competitive differentiation at every stage of the buyers' journey, by helping them engage prospects earlier, train sales/channel teams faster, shorten sales cycles and increase win rates by 33%.

"From management of the interactive application, to getting it into the right people's hands, the Kaon Application Delivery Network is a true game changer," said Mark Tarantelli, global director of sales enablement tools, IT business at Schneider Electric.

Sleek New UI Capabilities in Kaon 7.0

  • Relocation of the animation dropdown to better showcase the 3D product tours, eliminating all visual interference.
  • During the 3D product tour, corresponding collateral documentation is now more easily accessible in the top navigation bar.
  • Content sharing functions are now located with the navigation bar, simplifying access to emailing, social sharing or embedding IFrames into a website.
  • Product highlights and messaging indicators (also known as "Hot Spots") can now be turned on and off.
  • Hot Spots are now color coded to correspond with responsive text boxes, which aids in articulating product differentiation.
  • The help menu is now more intuitive, providing visual cues for both touch and mouse interactions.
  • On the Kaon v-OSK®, users can now move the tool bar from the top-of-the-screen to the bottom-of-the-screen, to improve accessibility regardless of portrait or landscape screen positioning.
  • Full-page scalability is available for web browsers (e.g. Chrome, Internet Explorer and Firefox), making for more engaging 3D interactive product experiences.
  • Images and supporting visual aids can now be incorporated into Hot Spots.
  • Product animations can be paused by holding your finger on the screen or holding a mouse button down. Upon removing your finger or releasing the mouse button, the animation will resume.

"The number of interactive experiences with 3D product models on our mobile platform exceeded the 1 Million mark this month, proving that sales people, prospects, and marketing teams are increasingly turning to 3D mobile experiences," said Gavin Finn, President & CEO of Kaon Interactive. "As part of our promise to provide game-changing marketing technology, Kaon continues to provide innovations to further help companies simplify complex product and solution stories and better communicate and differentiate their unique value."

Kaon Interactive
Kaon Interactive is the leading interactive 3D product marketing application company. Founded in 1996, the company helps B2B marketers and salespeople consistently demonstrate and differentiate products anywhere anytime and turn prospects into customers. Kaon's interactive 3D Product Models transform product marketing content into visual product storytelling experiences to deepen customer engagement, reduce marketing expenses and accelerate the sales cycle. More than 4,000 Kaon interactive applications are being used worldwide at trade shows, remote sales demonstrations, product launches, executive briefing centers, and websites by leading global product manufacturing companies including Cisco, Ortho Clinical Diagnostics, Schneider Electric, Ciena, IBM, EMC, BD, GE, Waters. For more information, visit www.kaon.com or call 978-823-0111. 

Contact Information

  • Dana Harris
    Red Javelin Communications
    978-440-8392
    Email Contact