SOURCE: Kaon Interactive

Kaon Interactive

June 06, 2016 09:00 ET

Kaon's Digital Interactive Marketing Solutions Help Leading IT/Data Center Companies Drive Revenue in the $200 Billion Global Market

New Kaon Customers Cray, Quantum and Rackspace Along With Dozens More, Are Using the Patented Kaon v-Rack® (Virtual Rack) Solution to Increase Sales and Improve Effectiveness at Trade Shows, Events and in EBCs

MAYNARD, MA--(Marketwired - Jun 6, 2016) - Kaon Interactive, the leading provider of interactive 3D customer engagement applications, today added Cray (NASDAQ: CRAY), Quantum, and Rackspace® to a large and growing list of network and IT solution and equipment providers using Kaon's sales and marketing applications. Kaon's technology is transformative to this industry because it allows companies (and their channel partners) to be more effective in clearly communicating a product's differentiated benefits to prospects, through engaging interactions. The solution helps drive sales and reduce marketing expenses.

The Kaon v-Rack® digitally demonstrates entire families of rack-mounted switches, routers, servers, and storage products like never before, visually showing how an unlimited number of products can integrate and work together. Customers can engage with virtual 3D Product Models (which look and behave like the actual products) on Kaon v-OSK MT™ interactive touch screen appliances mounted within an ACTUAL rack, creating a user experience relevant to a real-world environment.

In a recent TSNN article, A. J. Ramsey, Global IBM Partner Marketing Manager for Cisco, stated, "Sales engineers like using the Kaon v-Rack because it is easier to use when conducting technical discussions. They can drill down to line diagrams, show switches, and pull out and spin around components. Details they cannot showcase on the physical box."

With Statista and Infonetics projecting strong growth in telecommunication network equipment markets globally, companies must find ways to crisply communicate differentiation and value within this competitive marketplace.

The virtual rack is more intuitive, significantly saves on hardware shipping costs for events, and allows companies to present their corporate message in a consistent way that people can quickly understand. That's why 18 of the top 20 IT technology companies are using the Kaon v-Rack to engage customers in a way that's not possible, even with the physical equipment present.

Because Kaon's interactive sales and marketing applications are deployed on the Kaon Application Delivery Network (ADN), the exact same engaging customer experiences are also immediately available on smartphones, tablets, laptops and websites, powering over 4,000 face-to-face sales and marketing meetings every week, in more than 50 countries, and 14 languages.

About Kaon Interactive
Founded in 1996, Kaon Interactive provides 3D interactive customer engagement applications that help marketers and sales people consistently demonstrate and differentiate complex products to prospects anywhere at any time. By combining touch-based, interactive capabilities with real-time 3D photo-realism, Kaon's interactive Product tours transform product marketing content into visual storytelling experiences across a wide variety of platforms including touch screen appliances, iPads and mobile devices, laptops & desktops and websites. More than 2,000 Kaon Interactive applications are deployed worldwide at tradeshows, sales demonstrations, product launches, executive briefing centers, and on customer & partner websites. The interactive experience deepens customer engagement, reduces marketing expenses and has proven to accelerate the sales cycle at a wide variety of leading global product companies including Cisco, IBM, BD Diagnostics, GE, Waters and VCE. To experience a demo and learn more about Kaon, visit http://www.kaon.com.

Contact Information

  • Dana Harris
    Red Javelin Communications
    978-440-8392
    Email Contact