Karcher

Karcher

May 21, 2009 07:42 ET

Karcher Reveals Britain-A Nation of Dirty Car Owners

LONDON, UNITED KINGDOM--(Marketwire - May 21, 2009) -

Editors Note: There is a Photo and a Video associated with this Press Release.

"Manners maketh the man", the saying goes, but "motors maketh the man" could be a lot nearer the target. Why? Because your car says as much about you as a well-tailored suit or the latest gadget. And yet, as a Karcher survey(i) reveals, 40% of us only wash our car every few months.

One in five Brits have been embarrassed about the state of their dirty car, but luckily a sparkling set of wheels is within easy reach. Here, Nigel Adams the Car Cleaning Master from the Karcher UK Academy, offers his top tips for turning your dirty car into a clean, gleaming machine.

"It is possible to achieve a high standard, professional-looking, clean car yourself, without having to use the services of an expert valet. Instead, you can do the job with an absolute minimum of effort and outlay. Follow my top tips and not only will you save time and money, you'll have a clean car that you can be proud of." Nigel Adams, Car Cleaning Master, Karcher UK Academy.

The Right Tools

- Using a pressure washer can help to save both time and water compared to using a traditional hose and bucket and sponge

- Karcher's Jubilee Package includes a '3' series pressure washer, with over Pounds Sterling 100 worth of accessories free. It is the complete kit for cleaning your car, all at the special price of Pounds Sterling 199

Stain Removal

- Use Karcher's insect removal spray to remove tough stains from the bonnet, headlights, wing mirrors, windscreen and wipers

Soaping

- Whilst you have left the insect removal to work its magic, prepare the wheel cleaning agent into another dilution bottle and apply to the wheels, starting at the bottom and heading to the top of the rim

- This will mean that if the liquid drains down, it will cause double the chemical to work on the lower part of the wheel and make sure that all heavy soiling is effectively treated

Brushing

- Turn the lance to low pressure and soap the vehicle from the bottom upwards, thus allowing the heavy residue at the bottom of the vehicle to be treated twice by virtue of the soap draining down from the top of the vehicle

- A common mistake in washing with a bucket and sponge is washing the wheels first. Grit can gather on the sponge from the wheels and then be transferred onto the paintwork of the car causing scratching. The use of a pressure washer alleviates this problem

Rinsing

- Use the Vario lance to increase the pressure of the water. At this pressure the Vario lance makes sure that no detergent is allowed to escape the machine

- Rinse the car thoroughly from the top to bottom to avoid chemical residue and water marks.

National Car Washing Facts - The Dirty State of the Nation

- 40% of people wash their car every few months

- 10% of the nation never wash their car

- One in five men has been jealous about how good another man's car looks

- Men are five times more likely than women to invest their time in their car

By Car Type

- Volkswagen drivers are the most likely to feel jealous about how good another man's car looks (27%)

- Rover drivers are least likely to feel jealous about how good another man's car looks (5%)

Regional Facts

- Brighton's men are the most content with their cars - only 5% have been jealous of another man's car

- Bristolian men are least satisfied with their lot - over 25% of those surveyed say that they have been jealous about how good another man's car looks

- Glaswegians will be the busiest car washers this bank holiday weekend with over 30% of the city washing their car

- Liverpudlians are the least likely to be embarrassed about their car compared to the rest of the nation; only 4% say that they would feel self-conscious about showing someone their car

- People in Norwich take the most pride in their cars with over 50% washing their car at least every few months

Additional Regional Car Washing Facts

Belfast

15% of people have been embarrassed by how dirty their car is when picking someone up on a date / meeting someone they know

8% of people say they love their car

8% of men say they have been jealous about how good another man's car looks

46% of people wash their car every few months

0% of people will be washing their car this May Bank Holiday

Birmingham

11% of people have been embarrassed by how dirty their car is when picking someone up on a date / meeting someone they know

24% of people say they love their car (highest in UK)

17% of men say they have been jealous about how good another man's car looks

39% of people wash their car every few months

15% of people will be washing their car this May Bank Holiday

Brighton

13% of people have been embarrassed by how dirty their car is when picking someone up on a date / meeting someone they know

18% of people say they love their car

5% of men say they have been jealous about how good another man's car looks (lowest in UK)

44% of people wash their car every few months

10% of people will be washing their car this May Bank Holiday

Bristol

29% of people have been embarrassed by how dirty their car is when picking someone up on a date / meeting someone they know (highest in UK)

6% of people say they love their car

25% of men say they have been jealous about how good another man's car looks (highest in UK)

53% of people wash their car every few months

20% of people will be washing their car this May Bank Holiday

Cardiff

17% of people have been embarrassed by how dirty their car is when picking someone up on a date / meeting someone they know

2% of people say they love their car (lowest in UK)

14% of men say they have been jealous about how good another man's car looks

48% of people wash their car every few months

7% of people will be washing their car this May Bank Holiday

Edinburgh

16% of people have been embarrassed by how dirty their car is when picking someone up on a date / meeting someone they know

18% of people say they love their car

24% of men say they have been jealous about how good another man's car looks

18% of people wash their car every few months (lowest in UK)

18% of people will be washing their car this May Bank Holiday

Glasgow

37% of people have been embarrassed by how dirty their car is when picking someone up on a date / meeting someone they know

21% of people say they love their car

18% of men say they have been jealous about how good another man's car looks

21% of people wash their car every few months

32% of people will be washing their car this May Bank Holiday (highest in UK)

Leeds

6% of people have been embarrassed by how dirty their car is when picking someone up on a date / meeting someone they know

20% of people say they love their car

10% of men say they have been jealous about how good another man's car looks

41% of people wash their car every few months

29% of people will be washing their car this May Bank Holiday

Liverpool

4% of people have been embarrassed by how dirty their car is when picking someone up on a date / meeting someone they know (lowest in UK)

17% of people say they love their car

15% of men say they have been jealous about how good another man's car looks

26% of people wash their car every few months

23% of people will be washing their car this May Bank Holiday

London

21% of people have been embarrassed by how dirty their car is when picking someone up on a date / meeting someone they know

23% of people say they love their car

20% of men say they have been jealous about how good another man's car looks

46% of people wash their car every few months

11% of people will be washing their car this May Bank Holiday

Manchester

10% of people have been embarrassed by how dirty their car is when picking someone up on a date / meeting someone they know

19% of people say they love their car

12% of men say they have been jealous about how good another man's car looks

42% of people wash their car every few months

13% of people will be washing their car this May Bank Holiday

Newcastle

20% of people have been embarrassed by how dirty their car is when picking someone up on a date / meeting someone they know

10% of people say they love their car

15% of men say they have been jealous about how good another man's car looks

27% of people wash their car every few months

7% of people will be washing their car this May Bank Holiday

Norwich

19% of people have been embarrassed by how dirty their car is when picking someone up on a date / meeting someone they know

12% of people say they love their car

12% of men say they have been jealous about how good another man's car looks

54% of people wash their car every few months (highest in UK)

9% of people will be washing their car this May Bank Holiday

Nottingham

22% of people have been embarrassed by how dirty their car is when picking someone up on a date / meeting someone they know

18% of people say they love their car

20% of men say they have been jealous about how good another man's car looks

35% of people wash their car every few months

18% of people will be washing their car this May Bank Holiday

Plymouth

8% of people have been embarrassed by how dirty their car is when picking someone up on a date / meeting someone they know

18% of people say they love their car

16% of men say they have been jealous about how good another man's car looks

29% of people wash their car every few months

18% of people will be washing their car this May Bank Holiday

Sheffield

22% of people have been embarrassed by how dirty their car is when picking someone up on a date / meeting someone they know

19% of people say they love their car

22% of men say they have been jealous about how good another man's car looks

52% of people wash their car every few months

22% of people will be washing their car this May Bank Holiday

Southampton

17% of people have been embarrassed by how dirty their car is when picking someone up on a date / meeting someone they know

17% of people say they love their car

17% of men say they have been jealous about how good another man's car looks

43% of people wash their car every few months

6% of people will be washing their car this May Bank Holiday (lowest in UK)

Notes to editors

(i) The research for Karcher was carried out online by Tickbox.net/Opinion Matters between 17 / 04 / 2009 and 20 / 04 / 2009 amongst a nationally representative sample of 1022 UK car owners / drivers. Tickbox.net adheres to and follows the codes of the MRS (Market Research Society) and is fully registered and compliant with the Data Protection Registrar.

Karcher

Alfred Karcher GmbH & Co. KG, based in Winnenden near Stuttgart, Germany, has 6,591 employees in 41 countries and in 2007 posted sales of EUR 1.38 billion. A family-owned company, it has production facilities in Germany, Italy, the US, Brazil, Mexico and China. Forty-one thousand service centres in more than 190 countries ensure comprehensive customer care all over the world. Karcher's key growth factor is innovation. Eighty per cent of all products that the company markets are four years old or less. More than 500 engineers and technicians at the company's development centres are engaged in devising new problem solutions. In addition to pressure washers, the Karcher range includes dry ice blasting machines, vacuums, sweepers, scrubber dryers, detergents, vehicle washes, and drinking- and waste-water treatment systems. In addition, Karcher last year launched an extensive range of garden pumps and accessories.

Jubilee Edition:

Karcher are celebrating their 25th Anniversary this year and Karcher's Anniversary Pack includes a '3' series pressure washer, with over Pounds Sterling 100 worth of accessories FREE, including a patio/decking cleaner, full car valet suite, dirt blaster lance, variable pressure nozzle, extension hose with hanger and universal cleaning detergent. The complete kit for your home, all at the special price of Pounds Sterling 199.

To view the photo associated with this press release, please visit the following link:

http://www.marketwire.com/library/20090521-800Karcher.jpg

To view the video associated with this press release, please visit the following link:

http://www.youtube.com/watch?v=2dZkitP-KBc

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