SOURCE: KARE 11
February 24, 2014 14:44 ET
GOLDEN VALLEY, MN--(Marketwired - Feb 24, 2014) - KARE 11 in the Minneapolis/St. Paul DMA recorded the highest viewing of any market in the USA for the Sochi Olympics. KARE's average household rating over 17 days of prime Olympic was a 19.1 rating with a 36 share which beat second place Salt Lake City.
KARE 11 was the highest viewed household (HH) station for 13 of the 17 nights of coverage. Demographic ratings which are more important to advertisers were more dominant. In the AD 25-54 demographic most coveted by advertisers, KARE 11 finished first with a 12.6 rating/33 share.
KARE 11's late news was also highest in the country by a wide margin averaging a 8.5 rating/27 share in AD 25-54.
"We love Winter Olympics, and these numbers show that," said President and General Manager John Remes. "Congratulations to you Minnesota. You are number one."
"It was such an exciting event and we're proud to help our community follow our many Minnesota athletes," says News Director Jane Helmke. "Our Sochi crew (Dave Schwartz and Bea Chang), along with stories on all platforms here at home, and even broadcasts from our Ice Rink, combined to create a shared community experience. The games are over for now, but we hope to continue a tradition for connecting audiences to these unforgettable moments and events."
Gannett Co., Inc. (NYSE: GCI) is an international media and marketing solutions company that informs and engages more than 100 million people every month through its powerful network of broadcast, digital, mobile and publishing properties. Our portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. Gannett is committed to connecting people -- and the companies who want to reach them -- with their interests and communities. For more information, visit www.gannett.com.
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