SOURCE: KARE 11

March 20, 2008 18:36 ET

KARE 11 News Maintains Lead in Key Demos

MINNEAPOLIS, MN--(Marketwire - March 20, 2008) - Figures released by Nielsen Media Research today indicate that KARE 11 News has maintained the top position for viewers in the key demos. Their leadership extends throughout the broadcast day with viewers in the 18-49 and 25-54 groups that are the target of most advertisers.

                             Adults 18-49
               ---------------------------------------
                KARE       KSTP+      WCCO+      KMSP

5 a.m.         1.3/29     0.8/17     0.7/15     0.6/13

6 a.m.         2.8/30     1.6/17     1.3/14     1.8/20

5 p.m.         2.6/16     1.6/10     2.7/16      1.3/7

6 p.m.         3.4/16      1.8/8     2.4/12        n/a

10 p.m.        5.5/17      2.7/8     4.4/14    *5.1/14
------------------------------------------------------
Total rtgs.  15.6/108     8.5/60    11.5/71     8.8/54


                             Adults 25-54
               ---------------------------------------
                KARE       KSTP+      WCCO+      KMSP

5 a.m.         1.9/31     1.0/17     1.3/21     0.8/13

6 a.m.         3.5/31     2.2/19     1.8/15     2.1/18

5 p.m.         3.4/17     2.1/10     3.9/19      1.8/8

6 p.m.         4.3/17     2.7/11     4.1/16        n/a

10 p.m.        6.7/19     3.7/10     6.2/17    *6.3/15
------------------------------------------------------
Total rtgs.  19.8/115    11.7/67    17.3/88    11.0/54

*Late News ratings/shares for KMSP reflect 9-10 p.m. delivery

"We are pleased that viewers continue to make KARE 11 their choice for local news and information," said John Remes, President and General Manager of KARE. We know there are many choices on many platforms for news," he continued, "and it is very gratifying to know they choose us on air and online."

KARE 11 Vice President for News, Tom Lindner, added, "We challenge ourselves every day to be the voice for this community. These numbers indicate that our efforts strike a chord with our core audience."

Gannett Co., Inc. is a leading international news and information company that publishes 90 daily newspapers in the USA, including USA TODAY, the nation's largest-selling daily newspaper. The company also owns nearly 1,000 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom's second largest regional newspaper company. Newsquest publishes nearly 300 titles, including 18 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.

Contact Information

  • Contact:
    John Remes
    (763) 797-7254