SOURCE: KARE 11/Metromix

May 01, 2008 09:30 ET

KARE 11 Partners With Metromix to Launch a New Entertainment Guide for the Twin Cities

MINNEAPOLIS, MN--(Marketwire - May 1, 2008) - Minneapolis/St. Paul NBC affiliate KARE 11 today announced the launch of Metromix Twin Cities (http://twincities.metromix.com), a new online entertainment guide that provides information about thousands of local bars and clubs, restaurants, events, music, movies, TV and more. By combining local staff and hyper-local content with the added depth provided by a national content team, Metromix provides the Twin Cities a unique point-of-view on where to go and what to do.

"The Twin Cities is rich with entertainment opportunities," said Sue Reimer, Metromix Twin Cities director, "and this site can help users find out about most anything that's happening locally. Old favorites, new places, music, movie and event schedules...it's all here."

Metromix is loaded with easy-to-use features and up-to-date information. Users can search and sort venues by location, food type, price and more. And nearly every listing contains a brief description, photo, and map that can be easily sent to a phone or other mobile device.

The site will also feature arts and entertainment content such as interviews, articles, round-ups and reviews that will be updated on a daily basis and syndicated through RSS feeds. Additionally, users are encouraged to post their own reviews and publish their own playlists and photos.

"Metromix is perfect for people on the go in the metro area," said Taylor Carik, Managing Producer for Metromix Twin Cities. "Users may spend only a few seconds getting a club address or a movie start time. Others can plan an entire weekend of entertainment and even publish a playlist of their favorite places the in Twin Cities to share with their friends."

METROMIX has successfully gained followings in New York, Chicago, Los Angeles, Baltimore and Orlando, among others, and is on track to be established in 25 of the nation's top 30 markets by the end of 2008.

ABOUT METROMIX

Metromix is a national network of local entertainment websites that target 21 to 34 year-olds and provides information on where to go and what to do. Formed through a joint venture between Tribune Interactive and Gannett Co., Inc. (NYSE: GCI), two of the country's largest media companies with newspapers, TV stations and websites in the nation's top markets, Metromix is currently operating in twelve markets and is planning rapid expansion into more than 40 in 2008, including 25 of the top 30 markets. Metromix has received a number of awards, including an EPpy Award for Best Entertainment Site and the Digital Edge Award for Best Advertising Program. The network currently attracts nearly 2.0 million monthly unique visitors and generates over 20 million monthly pageviews.

Contact Information

  • Media Contact
    KARE 11/Metromix
    Sue Reimer
    612/797-7266
    Email Contact