July 28, 2011 18:11 ET

KARE 11 Sweeps All Evening Newscasts in July

MINNEAPOLIS, MN--(Marketwire - Jul 28, 2011) - According to the Nielson Ratings for July 2011, KARE 11 finished number one in the coveted A24-54 demographic for all evening newscasts which includes KARE 11 News at 5 p.m., KARE 11 News at 6 p.m. and KARE 11 News at 10 p.m.

In addition to sweeping the evening newscasts, KARE 11 was the only station to show share growth over May 2011 in all evening newscasts. July was also a good ratings period for KARE 11 Sunrise at 6 a.m., finishing just .2 points out of the top position.

"We are very pleased that KARE 11 is the most watched station for all evening newscasts and that we have continued to increase our shares from non-news programming leading into our local news," said John Remes, President and General Manager of KARE 11. "These increases suggest that viewers make a conscious effort to choose KARE 11 as the place they turn for news and information."

6-7a July '11 1.6/14 1.3/11 1.3/11 1.8/15
May '11 2.0/15 2.0/15 1.5/11 2.2/16
% chg. (share) -7% -27% 0% -6%
5-5:30p July '11 1.9/11 1.9/11 1.7/10 1.2/07
May '11 1.6/10 2.7/17 1.1/07 0.9/06
% chg. (share) 10% -35% 43% 17%
6-6:30p July '11 2.7/12 2.4/11 1.7/08 1.2/05
May '11 2.3/11 2.7/14 1.3/07 0.9/05
% chg. (share) 9% -21% 14% 0%
10-10:30p July '11 5.4/16 3.8/11 2.0/06 2.2/06 2.9/08
M-F May '11 5.7/15 4.8/13 2.9/08 2.4/06 3.8/09
% chg. (share) 7% -15% -25% 0% -11%

Continuing with their Share in it All campaign, KARE 11 is engaging with their audiences across the Twin Cities and throughout Minnesota and western Wisconsin by making them part of the newscasts through story ideas, feedback on social media channels and their KARE 11 Summer Backyard Tour which features live weekly weather broadcasts from a viewer's backyard.

The Share in it All campaign showcases KARE's commitment to the community and dedication to providing relevant news and information with quality and integrity.

"We are focused on the fact that today's news sharing is a two-way conversation," said Jane Helmke, interim news director at KARE 11. "We encourage our viewers to share their ideas along with their images and to be a part of KARE 11's local coverage throughout the day."

KARE 11 is owned by Gannett Co., Inc.

About Gannett
Gannett Co., Inc. (NYSE: GCI) is an international media and marketing solutions company that informs and engages more than 100 million people every month through its powerful network of broadcast, digital, mobile and publishing properties. Our portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. Gannett is committed to connecting people -- and the companies who want to reach them -- with their interests and communities. For more information, visit

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