July 25, 2012 14:54 ET

KARE 11's 2012 Olympics Coverage: More Sharing, More Social Than Ever Before

"Share in the Games"

GOLDEN VALLEY, MN--(Marketwire - Jul 25, 2012) - Starting Wednesday, July 25 and throughout the 2012 Olympic games, KARE 11 Sports Director Eric Perkins and photojournalist John Drilling are the eyes and ears of KARE 11's reporting in London. Perkins has covered the Olympics for KARE 11 in Athens, Torino, Beijing, and Vancouver. Now from the 2012 games, he and Drilling will share stories on all the Olympics has to offer our community on the KARE 11 newscasts, digital content on, and through social media. Included in this focus is's NBC Olympic Zone website ( with updated events, results and insights and the premiere of a fresh and fun Olympic segment called "Perkspective."

"This is my fifth visit to the Olympic Games and I couldn't be more excited," said Perkins. "It's an extraordinary opportunity to be bringing Minnesota's stories home."

"Eric and John have a great relationship with our homegrown athletes and they are truly able to take us inside and share this incredible experience in a memorable way on every platform," said KARE 11 News Director Jane Helmke.

  • Share in the Games: Digital Sharing
    • KARE's NBC Olympic Zone website (
      • Minnesota athlete profiles and updates
      • Slideshows and video
      • Olympic results
      • Kids Zone: Online features directed to kids; approximately 8-12 years old
    • KARE 11's Facebook sharing: conversations about the games, results, pictures, videos, live chats and memorable moments including:
      • Facebook caption contest: users share their best thoughts on a great one-liner. The results highlighted on Sunrise each morning
      • Facebook Scavenger Hunt: users make suggestions on quests for Eric to find unusual or quirky places, foods, or people they'd like to see from London and the Olympics. Eric will reveal his finds throughout the games
      •  Facebook High Tea Live: a live chat where Eric and John Drilling answer questions users pose on Facebook
    • Twitter conversations, photos, and unique moments with Eric Perkins and John Drilling from the games
    • KARE 11's Share in it all blog: ( where users can share story ideas, highlight important local issues, and get everyone talking about the topics, people, and moments that can make our area a better place to live. And yes have some fun with Perk and John and all things Olympics, too!

  • Share in the Games: Reporting and Coverage
    • Eric Perkins reports live every morning on KARE 11 Sunrise, between 4:30-7:00 a.m.
    •  Keep up with Minnesota athletes daily in the 11 a.m., 4, 5, 6 p.m. newscasts and on the NBC Olympic Zone online website
    • "Perkspective": In a new KARE 11 Late News Olympics segment, Eric will share a unique look at something he's encountered everyday; whether sports, people, food, fun, or fashion, he'll share a side of the London Olympics experience viewers can't get anywhere else

  • All links to KARE 11's digital content and sharing can be found at 

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Contact Information

  • Contact:
    Cathy Helean
    763 797 7270