October 15, 2007 08:00 ET

Karmaloop Selects MyBuys to Increase Revenue With 1:1 Marketing

Recommendation Driven Revenue Skyrockets Over 200% With MyBuys 1:1 Behavioral Recommendation Service

REDWOOD CITY, CA--(Marketwire - October 15, 2007) - MyBuys, a leading one-to-one behavioral recommendation service, today announced that Karmaloop, an urban online clothing retailer, has implemented the MyBuys service to optimize marketing directed to its customers. Karmaloop is using the MyBuys service to deliver personalized recommendations while consumers shop on their website as well as in follow up messages in email and RSS feeds. Since deploying the MyBuys service, Karmaloop has experienced a 220% increase in revenue per consumer interaction.

"We wanted to keep our customers aware of the latest products and promotions, but also wanted to ensure relevancy in all our communications," said Anand Shah, chief of operations, Karmaloop. "MyBuys provides the unique capability to target our shoppers leveraging the three key sources of consumer insight -- prior purchases, explicitly stated preferences and current browsing behavior. As a result, we can deliver content that is truly relevant to each individual consumer to encourage additional purchases."

Before working with MyBuys, Karmaloop used traditional mass communication approaches and delivered the same marketing messages and recommendations to all their shoppers. Because MyBuys delivers personalized product recommendations on the web, through email and on RSS feeds, Karmaloop can now target consistent cross selling initiatives to each shopper across multiple channels. Only MyBuys delivers products a consumer is interested in -- while they're browsing, in search results, during check out or in follow-up emails. As a result, the MyBuys multiple channel approach drives more repeat visits, increased conversions, and larger order sizes.

"Consumers crave relevance, whether it is through email, in RSS feeds or on retail websites. And when it is delivered, they see it as great customer service," said Paul Rosenblum, vice president of marketing for MyBuys. "We are delighted to help Karmaloop ensure great customer service by delivering the most relevant marketing communications to each one of its customers."

About Karmaloop (

Karmaloop, established in 1999, offers you the largest selection of urban, rave, and boutique clothing labels from around the world. Karmaloop is created and run by people who are intimately involved with or just love electronic music, resulting in a store that is authentic and in-tune with its customers.

About MyBuys (

MyBuys is a 1:1 behavioral recommendation service for online merchants. MyBuys builds deep behavioral profiles on each consumer resulting in the highest converting recommendations. By reaching consumers on a client's web site, through email, and in RSS feeds, retailers realize more repeat visits, increased conversions, and larger order sizes. MyBuys generates revenues at 300% the rate of traditional marketing programs, with no upfront costs and a pay for performance model, so customers realize immediate results with no risk.

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