Kärv

Kärv
Festival de Mode & Design de Montréal

Festival de Mode & Design de Montréal
Opus Hotel Montreal - Koko Restaurant and Bar

Opus Hotel Montreal - Koko Restaurant and Bar

July 08, 2010 12:52 ET

Karv Celebrates 10 Years of Innovative Fashion

MONTREAL, QUEBEC--(Marketwire - July 8, 2010) - The widely popular Quebec fashion brand KÄRV will celebrate its 10th year anniversary on August 4th, 2010, with a spectacular open-air fashion show on McGill College Street, followed by a glamorous party at the exclusive Koko Lounge. The show, presented as part of the Festival de Mode & Design, will feature KÄRV's Fall 2010 collection, set to the beat of a live performance by Montreal's own indie electro-pop group, PINUP SAINTS. The party will offer fans, VIPs and fashion lovers a night of pleasure, conceived by the notorious Manina Productions and inspired by KÄRV's rebellious spirit and unique style.

KÄRV is recognized as a leader in top and jean design, thanks to its sexy creations, distinct signature motifs and perfect flattering fits. The brand has expanded to dresses, sweaters and coats for men and women and has become a favorite choice for daily urban wear and daring nightlife. This year, KÄRV is particularly proud of the refinements of its women's collection, inspired by a strong rock look. "The garments offer a fusion of sensual prints, laces, crochets and mesh. They feel very feminine, but remain powerful with the addition of metal trims and dark colors," stated designer Cynthia Savard. "We have also ventured into special washes for tops and knits, such as 'tye-dye' and 'dip-dye', with foil prints and studs, and we are especially thrilled by our high knitting techniques, including sleek tops made with extremely soft rayon and spandex fibers and gorgeous Victorian prints. It is simply our best ladies' collection to date."

The guest performers, Pinup Saints, are one of Canada's most innovative music groups, launching their debut album "Golden" in 2009, the group has just completed a Canadian tour with a detour by New York City and was recently recognized at Canadian Music Week. Their song Mister can be heard regularly on the hit TV talk show Tout le monde en parle (SRC) and their raunchy track, Show Me, will be the theme song for Anne-Marie Losique's upcoming TV series, Le Bum, Les Belles et La Brute. Manina is Montreal's top creator of high-end, edgy and corporate events. Their collaboration with KÄRV promises to deliver an unforgettable night of style and entertainment. The public is invited to attend the fashion show, which is set to start at 8:30pm and to join KÄRV's party at Koko immediately thereafter.

August 4th, 2010 – KÄRV's Fashion show

8:30pm on "la Scène Principale" of the Festival de Mode & Design de Montréal

10:00pm KÄRV's 10th Anniversary Party at Koko (8, Sherbrooke Street West, Hotel Opus)

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