SOURCE: Kaspersky Lab

Kaspersky Lab

February 24, 2009 08:30 ET

Kaspersky Lab Americas' John Eddy Named 2009 Channel Chief by Everything Channel's CRN

WOBURN, MA--(Marketwire - February 24, 2009) - Kaspersky Lab Americas, a leading provider of Internet threat management solutions, today announced that John Eddy, senior vice president of corporate sales, has been named a 2009 Channel Chief by Everything Channel's CRN. CRN Channel Chiefs are recognized as influential executives who consistently defend, promote and execute effective channel partner programs and strategies.

John Eddy has led Kaspersky Lab's Americas channel growth with a 120 percent increase year over year (2007/2008) in North America. New partners selling Kaspersky Lab products increased 75 percent under his lead and Kaspersky Lab Americas saw a 102 percent increase overall in the number of processed transactions within the channel during 2008.

Kaspersky Lab's commitment to the channel has already received accolades -- most recently Steve Orenberg, President, Kaspersky Lab Americas was named one of the most influential channel executives of 2008 by Everything Channel's CRN. Additionally, Kaspersky Lab Americas was awarded first place in the Product Innovation category and named as the overall winner in the Client Security Software category in Everything Channel's 2008 VARBusiness Annual Report Card survey.

The Kaspersky Green Team Partner Program delivers benefits and support to Kaspersky Lab solutions partners, maximizing profitability in selling Kaspersky's products. The foundation of the program speaks to the company's 100% commitment to the channel with its key guiding principles:

--  Kaspersky's 100% pledge to never take a deal direct;
--  Kaspersky's 100% guarantee to bring leads to top-level partners;
--  Kaspersky's 100% commitment to ensure exceptional profitability to
    partners; and
--  Kaspersky's 100% guarantee to protect partner margins.

Yesterday, Kaspersky Lab announced additional improvements to its channel program. The new benefits added to The Kaspersky Green Team Channel Program include:

--  New Program Structure -- a new level was added allowing all partners
    to participate in the program.
--  Financing program -- with approved credit through Kaspersky's Program
    all partners will receive free 60-day extended distribution terms on all
    Kaspersky purchases, when purchasing through an authorized distributor.
--  Enhanced Deal Registration Program -- the program is now open to all
    partners, allowing all partners to earn incremental discounts on approved
    opportunities at the time of purchase from distribution.


John Eddy, Senior Vice President, Corporate Sales, Kaspersky Lab, Americas

"We've never lost sight of our 100% dedication to the channel and continuous improvements to our Green Team partner program. This commitment is the key to our successful relationships with our partners. We keep the lines of communication open, listening and changing our program based on what our partners tell us. It's an honor to receive this recognition and I am deeply appreciative of it. It certainly wouldn't be possible without the dedicated team with whom I work every day with at Kaspersky Lab."

Robert C. DeMarzo, SVP/Editorial Director, Everything Channel

"Effective channel executives consistently ensure that the Channel's voice is heard when strategic decisions are being made and continually nurture mutually profitable relationships. This year's winners are strong channel advocates and we applaud them for their successful partner programs and strategies."

This is the seventh consecutive year that CRN has developed the Channel Chiefs list. Top Channel Chiefs were chosen based on criteria including policy and program innovations made during the past year, the amount of revenue their company generates through partners, their willingness to speak out publicly on behalf of the channel and the number of years they have dedicated to channel activities. For additional information on the CRN Channel Chief list, go to: The Channel Chief list was published in the February 23, 2009 issue.

About Kaspersky Lab

Kaspersky Lab delivers the world's most immediate protection against IT security threats, including viruses, spyware, crimeware, hackers, phishing and spam. Kaspersky Lab products provide superior detection rates and the industry's fastest outbreak response time for large enterprises, SMBs, home users and the mobile computing environment. Kaspersky® technology is also used worldwide inside the products and services of more than 100 of the industry's leading IT security solution providers. Learn more at For the latest on antivirus, anti-spyware, anti-spam and other IT security issues and trends, visit

About Everything Channel (,

Everything Channel is the one-stop-shop for accessing, enabling and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with an unparallel audience loyalty and credibility serving all technology sales channels. Through innovative sales and marketing solutions, Everything Channel arms the sellers of technology with the resources they need to achieve measurable and significant results.

About United Business Media Limited (

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $1.6 billion.

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