SOURCE: Kaspersky Lab

May 19, 2008 08:00 ET

Kaspersky Lab Americas Solidifies 100% Channel Commitment With the New Kaspersky Green Team

WOBURN, MA--(Marketwire - May 19, 2008) - Tech companies talk a lot about being 100% committed to the channel. Today at its Americas Partner Conference, C3: Community, Collaboration and Commitment, Kaspersky Lab delivered once again on its ultimate 100% commitment to the channel with the company's newly established Green Team Channel Program. Recently recognized by CRN as a Channel Best Seller and by VARBusiness as a 5-Star Partner Program Winner for Sales Support and Marketing Support, Kaspersky Lab is a leading developer of Internet threat management solutions that protect against all forms of malicious software, sold exclusively through the channel.

The new Kaspersky Green Team is architected with meaningful benefits and support to help differentiate Kaspersky value-added partners and maximize their profitability selling Kaspersky's products. The foundation of the program speaks to the company's 100% commitment to the channel with key guiding principles:

--  Kaspersky's 100% pledge to never take a deal direct;
--  Kaspersky's 100% guarantee to bring leads to top-level partners;
--  Kaspersky's 100% commitment to ensure exceptional profitability to
    partners; and
--  Kaspersky's 100% promise to protect partner margins.
    

The Green Team provides partners with the opportunity to truly differentiate themselves in the anti-malware market among customers and prospects. Kaspersky's award-winning end-point security solutions enable partners to stand out from the competition by providing the industry's top rated security solutions to sell. Kaspersky's promise to not dilute margins and ensure exceptional profitability means that partners will not feel as if they are "one of the many" trying to sell the same products and not earning incremental dollars or sales. As a result of joining the Team, partners will win more opportunities and realize margins 2x greater than the competition. This is the foundation of The Green Team.

Quotes:

John Eddy, Senior Vice President, Sales, Kaspersky Lab Americas

"During my tenure at Kaspersky, I have never allowed a single transaction to be sold directly. Kaspersky as a whole truly understands the importance that the channel holds to our success. We believe that The Green Team provides a compelling opportunity for partners by combining our award-winning technology with the four cornerstones of our 100% commitment program to offering our partners lucrative opportunities."

Spencer Ferguson, President, Wasatch Software

"Kaspersky's security software has been an incredible fit for our clients. The value and quality of Kaspersky's software is matched only by the dedication the Company shows to its partners and The Green Team is the latest testament to that. This program epitomizes Kaspersky's dedication to the channel."

Specific components of The Green Team include:

--  Deal Registration Program - Allows partners to earn an incremental
    discount on approved opportunities at the time of purchase from
    distribution and allowing the opportunity for additional margin dollars for
    the partner's bottom line or leverage to win the bid, if needed.
--  Growth Rebate Programs - Offers partners the opportunity to earn
    substantial back-end rebate dollars for achieving a stretch sales goal.
--  Lead Program for Elite & Certified program members - Kaspersky has
    made the investment internally by putting an inside sales organization into
    place, increased marketing demand generation programs and a software lead
    distribution program.
    

About Kaspersky Lab

Kaspersky Lab delivers the world's most immediate protection against IT security threats, including viruses, spyware, crimeware, hackers, phishing and spam. Kaspersky Lab products provide superior detection rates and the industry's fastest outbreak response time for large enterprises, SMBs, home users and the mobile computing environment. Kaspersky® technology is also used worldwide inside the products and services of more than 100 of the industry's leading IT security solution providers. Learn more at www.kaspersky.com. For the latest on antivirus, anti-spyware, anti-spam and other IT security issues and trends, visit www.viruslist.com.

Contact Information

  • Contact Information:
    Jennifer Jewett
    Kaspersky Lab Americas
    + 1 781 503 1856
    Email Contact

    Zach Siegel
    Cohn & Wolfe
    + 1 212 798 9859
    Email Contact