SOURCE: Kaspersky Lab

Kaspersky Lab

March 18, 2010 14:48 ET

Kaspersky Lab Sweeps CRN's 2010 Channel Program Awards

Unprecedented "Green Sweep" in the Client Security Software Category a Result of 100 Percent Dedication to Channel

WOBURN, MA--(Marketwire - March 18, 2010) -  Continuing to exemplify leadership and a deep commitment to the success of its channel partners, Kaspersky Lab, a leading developer of Internet threat management solutions that protect businesses of all sizes against today's onslaught of malicious software, was awarded CRN's 2010 Channel Champion in the Client Security Software category at the XChange Solution Provider conference. This takes place after a highly successful season of recognition from the reseller channels.

Kaspersky Lab has continually bucked the trend by providing its partners with optimized network and end user security solutions bundled with the Company's unwavering 100% channel dedication to help its partners deliver premium protection to their corporate clients. The Kaspersky Lab Green Team Partner Program was built on the Company's heritage going back to its inception more than a dozen years ago. In order to excel in the marketplace, there needs to be an absolute commitment for every participant -- the partner, the end user customer and Kaspersky to gain the maximum benefit from every engagement and every transaction. The Company's partner program is built to drive leads and sales opportunities, provide financing options, and share in-depth training, competitive comparisons, and other resources to help win deals and provide unmatched pre- and post-sale support to the partner and their end-user customer.

As part of the Channel Champions Survey, qualified solution providers were asked to rate the vendors' performance in Technical, Support and Financial categories. Of the solution providers surveyed, 62 percent have been selling Client Security Software for more than five years, and 77 percent consider Client Security Software to be a very important product category to their sales revenue. Kaspersky Lab received the highest honors, more than any other vendor, in the following categories:

  • #1 in Technical Satisfaction:
    • #1 in Product Quality and Reliability
    • #1 in Timeliness of Updates
    • #1 in Price for Performance
  • #1 in Support Satisfaction:
    • #1 in Evaluation/Demo Equipment Policies
    • #1 in Education and Enablement
    • #1 in General Availability of Technical Training
  • #1 in Financial Satisfaction:
    • #1 in Competitive Pricing
    • #1 in Product Margins, SPIFs and Rebates
    • #1 in Services Attached

Nancy Reynolds, Senior Vice President, Corporate Sales
Kaspersky Lab Americas
"Being recognized as a 2010 Channel Champion in the Client Security Software category further validates the emphasis we place on providing the tools and support our partners need to successfully deliver world-class solutions to their customers. This commitment towards true partnership is a founding principal of Kaspersky Lab, and will continue to guide our future success. Thank you to our partners for being so loyal and giving us this honor!"

Kelley Damore, Vice President and Editorial Director
Everything Channel
"Each year we survey the Solution Provider community to learn their satisfaction with the technology vendors they work closely with to deliver solutions to their customers. This survey is an essential resource for the Channel community. We congratulate these leading technology vendors on this recognition."

CRN's Channel Champions celebrates its 20th year and is one of the largest and broadest-based solution provider satisfaction market studies. The CRN Channel Champions survey rated nearly 100 vendors in 21 key product and service categories and was conducted between December 2009 and February 2010. Solution Providers were chosen at random from CRN's subscriber list and were prequalified to ensure that they worked in the category, were familiar with the products and had a significant relationship with the vendor(s) being rated.

The categories included in the survey included: Client Security Software; Data and Information Management; Enterprise Network Storage (SAN or NAS); Enterprise Networking Hardware (includes wireless); Flat Panel Displays 19"-30"; Middleware; Midrange Servers; Multifunction Printers; Network Security Appliances; Network Security Software; Notebooks/Mobile Computers; Power Protection and Management; Processors; SATA Hard Drives; Server/Application Virtualization; SMB Networking Hardware (includes wireless); SMB Network Storage; Storage Management Software/Data Protection Software; Unified Communications/Voice-over-IP Technology; Volume Servers; and Workgroup Color Printers. The result is a premier resource used by VARs and technology integrators throughout the industry to evaluate vendors and their programs.

About Kaspersky Lab
Kaspersky Lab is the world's largest privately-held Internet Security company, providing comprehensive protection against all forms of IT threats such as viruses, spyware, hackers and spam. The company's products provide in-depth defense at work, at home and on the road for home and mobile users, small and medium sized businesses and large enterprises, protecting more than 250 million systems around the globe. Kaspersky technology is also incorporated inside the products and services of approximately 100 of the industry's leading IT, networking, communications and applications solution vendors. For further information about the company, please visit Follow @Kaspersky on Twitter.

For the latest in-depth information on security threat issues and trends, please visit

For the most up-to-date world security news, visit Follow @Threatpost on Twitter.

About Everything Channel (,
Everything Channel, headquartered in Framingham, MA, is a technology marketing and sales solutions company. Through its "Complete Technology Channel Solution," Everything Channel offers the right business tools to accelerate technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to the sellers of technology to achieve measurable and significant results.

About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to

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