PLAYA VISTA, CA--(Marketwired - November 01, 2016) - Kastner & Partners, North America (K&P), known for its iconic work on Red Bull and previous work with adidas Golf, announces its newest account win, Honma Golf.
As AOR for the internationally acclaimed golf brand, K&P will handle brand identity, in-store activation, social media, digital, branded experiences, events, video and content production.
With this win, K&P is set to shake up the category and bring flavor to golf in a way that's never been done. After a rigorous multi-agency review, K&P rose to the top with its proven ability to grow international brands and unconventional vision for launching Honma in the US.
"Kastner & Partners was the most creative agency Honma met with. If anyone is capable of breaking through the market, they are." --Adam Sheldon, General Manager of Honma Golf US.
As an industry leader, Honma is already at the top of the golf game. Just say the word "Honma," and the world's best golfers will know you mean quality, craftsmanship and performance. For over 50 years the brand has been driven by one principle: making golf clubs as a craft and art form, not a manufacturing process.
"Yes, Honma makes the best golf clubs around. But now we use creativity to breathe new life into the industry, and put the swag back into the game…that's a magic recipe that's set to change golf culture forever." --Brandon Rochon, CCO, Kastner & Partners, North America
About Kastner & Partners:
On paper, Kastner & Partners is a full-service, independent, global ad agency with offices in LA, Milan, Budapest, Madrid, London and Frankfurt. At heart, K&P is a group of individuals who don't abide by the status quo. Creative misfits who put their storytelling powers to use in creating culture every day. Among many high profile clients, the agency co-created one of the most iconic brands of the 21st century, expanding Red Bull from an energy beverage company to a global media company with a relationship that's spanned 30 years.
For over 50 years Honma Golf has been committed to creating the best golf clubs in the world. It takes over six months and the hands of 100 skilled artisans to create just one of their iconic clubs. Precision is at the heart of the company's game. No corner is cut and no detail is overlooked when it comes to anything they create.
For more information, contact Keith Patterson, Marketing, Media & Public Relations Manager (562.519.8745) or visit www.honmagolf.co.jp.