SOURCE: Katalyst

Katalyst

August 01, 2012 15:34 ET

Katalyst Announces New Series for Machinima Prime, Machinima's New Premium Content YouTube Channel

The Creators of Punk'd Deliver Prank Lab, Now on Machinima Prime

LOS ANGELES, CA--(Marketwire - Aug 1, 2012) - Katalyst Network, a new breed of studio developing content for film, TV and the web, announced today that they have partnered with Machinima, the number one entertainment network on YouTube, to produce Prank Lab for Machinima Prime, Machinima's new premium content channel that officially launched today, August 1st.

The first series to be announced as part of the partnership is Prank Lab. Designed specifically with Machinima's fans in mind, this series follows two hosts as they take viewers on a hilarious front seat ride, performing pranks, stunts, cranks and extreme gags that take the sport of pranking to a whole new level.

See the first episode here: http://youtu.be/BaIwjDdW3s4

Ian Moffitt, General Manager of the Machinima Prime channel, said, "With Katalyst's programming expertise, and Machinima's massive audience, Prank Lab will take online content to a whole new level."

"Machinima is leading the way in bringing amazing content to the web and we are ready to take Machinima's dedicated and passionate fan base on a crazy fun adventure," said Anthony Batt, President of Katalyst. "We are thrilled to be creating cool content for a giant like Machinima."

Katalyst Network has developed some of the most innovative original content for TV and film. More recently, Katalyst has begun developing web content for some of the world's leading brands that are bringing today's digitally savvy and demanding consumer online for great content. Together with Machinima, the number one online entertainment network with more than 180 million unique viewers a month, they are leading the way towards the next generation of great content development.

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