SOURCE: Katalyst


September 27, 2011 19:48 ET

Katalyst Wins OMMA Award for Retail Campaign

Katalyst's Levi's Curve ID Campaign Recognized for Integrated Online Campaign

LOS ANGELES, CA--(Marketwire - Sep 27, 2011) - Katalyst, a new breed of creative studio developing content for television, film and the social web, has been named a winner at the 2011 OMMA awards in New York City. The award was given in the Integrated Online Advertising Category for the Levi's Curve ID campaign. The awards celebrate the best in online media, marketing and advertising.

The Levi's Curve ID campaign was recognized for its outstanding engagement across a variety of online channels including Twitter, YouTube and Facebook. The campaign relied on the authentic voices of 14 real world fashion bloggers, representing a cross section of geographies, ages and "curves," to review the jean. The reviews of the bloggers launched a groundswell of social media activity including 1.5 million YouTube video views, 7.1 million twitter impressions and 250 comments per hour.

"We are thrilled to be recognized by OMMA for our work with Levi's. The Curve ID campaign represents the best of what can happen when brands invite their customers in to be part of the discussion and engage them in the marketing process," said Anthony Batt, President, Katalyst. "The real stories that were launched by this campaign is the way to create content and not advertising. These stories created thousands of real conversations and this is the new way to measure successful marketing."

About Katalyst
Katalyst, based in Los Angeles, is a new breed of studio developing innovative content programming for TV, film and the web. Katalyst is driving a radical shift in the way content is created and consumed, celebrating the social connection between the viewer and the brand. The result is engaging programming matched with the perfect distribution channel. Founded in 2000 by partners, Ashton Kutcher and Jason Goldberg, Katalyst film credits include The Butterfly Effect, Guess Who, Spread and Killers. Television property credits include the hit series Punk'd, Beauty and the Geek, and True Beauty. Digital Media properties include programming for major brands such as the Levi's Curve ID campaign, Nikon "The Chase," Mountain Dew "DEWmocracy," and United Nations "Malaria No More." In 2010, Katalyst was named one of the year's Top 50 Most Inspiring Innovators by Ad Age and one of Fast Company Magazine's Top 10 Most Innovative Companies.

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