SOURCE: VoucherCodes.co.uk

VoucherCodes.co.uk

September 15, 2011 10:17 ET

Kate Middleton Crowned Queen of High Street Fashion

LONDON--(Marketwire - Sep 15, 2011) - A new survey by shopping website VoucherCodes.co.uk has crowned Royal icon Kate Middleton the 'Queen of high street fashion.'

The poll of 3,000 Brits placed Kate's younger sister Pippa Middleton in third place, firmly establishing the polished Middleton sisters as icons of British high street fashion. The stylish sisters are regularly spotted in outfits from high street favourites Reiss, Zara and Hobbs.

Proving that brunettes have the best taste in high street fashion, singer and former X-Factor judge Cheryl Cole split the well groomed Middleton's and finished in second place.

The top five high street Queens are:
1) Kate Middleton
2) Cheryl Cole
3) Pippa Middleton
4) Coleen Rooney
5) Mollie King

But while some of the most famous faces in the Britain are set to embrace high street styles, other celebs just can't seem to master the latest trends. Brits voted self-styled Cher Lloyd as having the worst high street look in Britain, closely followed by Katie Price and Kerry Katona.

The worst dressed high street celebs are:
1. Cher Lloyd
2. Katie Price
= Kerry Katona
3. Natalie Cassidy
4. Amy Childs

Duncan Jennings, co-founder of VoucherCodes.co.uk, commented on the findings:

"It's fantastic to see celebrities and even royals opting to shop on the high street, rather than splash out on expensive designer brands. The impact of a high-profile celebrity such as Kate Middleton being seen in high street clothes has been proven to have a fantastic impact on sales, with some items selling out within hours. The shift towards high street retailers definitely makes celebrity trends more accessible for fans."

Notes to editors

  • Survey of 3,000 people conducted August, 2011 by OnePoll
  • VoucherCodes.co.uk is one of the fastest growing shopping websites in the UK, receiving over 5 million unique visits a month and has a user base of over 4 million registered members

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