FORT WASHINGTON, PA--(Marketwire - Apr 4, 2012) - McNeil Consumer Healthcare, the makers of ZYRTEC®, are teaming up with actress Kate Walsh and beauty expert Rebekah George to combat "Allergy Face" -- the beauty challenges that can come along with typical allergy symptoms. An estimated 40 million Americans suffer from indoor and outdoor allergies.(1) Often times, the accompanying symptoms -- itchy, watery eyes or a runny nose -- affect not just how you feel, but also how you look.
To kick off this yearlong campaign, Kate Walsh and Rebekah George will join the makers of ZYRTEC® for a live webcast on April 10 at 8 PM (ET) on USTREAM, the leading live interactive broadcast platform. Women can tune in to http://www.ustream.tv/zyrtec to get the beauty tips they want and need to look their best, despite their allergies.
"I love California in the springtime, but unfortunately for me that means allergies," said Kate Walsh, star of ABC's Private Practice. "I teamed up with the makers of ZYRTEC® to share my story and personal beauty tips, so that allergy sufferers like me can look their best."
Beauty Expert Rebekah George will provide beauty tips and tricks, and answer questions from Kate Walsh and live viewers. Some of George's tips include:
- Pretty Not Puffy Face -- Layer on a copper bronzer and pink blush combination to reduce redness and help contour a puffy face.
- Rid the Red Nose -- Deal with a red, dry nose by applying a thick layer of lotion at night, followed by a lightweight oil in the morning. Allow it to dry for a few minutes, and then apply a yellow-based concealer or a copper bronzer to cancel out the redness.
- Bright Eyes -- Don't try to brighten eyes with tons of eye shadow. Instead, take a gold shimmery shadow, or a white or cream eyeliner pencil and just apply a smear underneath your brows' arch to help brighten and open up your eyes.
- Sleeping Beauty -- Sleep with your head elevated with an extra pillow or two. The elevation helps drain fluids from your face so skin and eyes are less puffy in the morning.
ZYRTEC® is the number one allergist recommended brand.(2) It relieves your worst allergy symptoms, indoors and out(3). It provides 24-hour allergy relief that starts working fast(4), so you can get back to enjoying the things you love.
For more information about allergies, product information, and special offers, visit www.zyrtec.com
About the ZYRTEC® Brand
ZYRTEC® (cetirizine HCl), the number one allergist recommended brand(2), helps relieve the allergy symptoms of sneezing, runny nose, itchy-watery eyes and itchy nose or throat. These symptoms can be caused by allergy triggers such as dust, mold, pet dander, tree pollen, weeds and grasses.
The makers of ZYRTEC® offer products for adults, including ZYRTEC® Tablets and Liquid Gels that provide 24-hour allergy relief, and ZYRTEC-D® that provides the proven allergy relief of ZYRTEC® plus relief from nasal congestion and sinus pressure for a full 12-hours.
About McNeil Consumer Healthcare
McNeil Consumer Healthcare Division of McNEIL-PPC, Inc. markets a broad range of well-known and trusted over-the-counter (OTC) products. McNeil Consumer Healthcare is most widely recognized for the complete line of TYLENOL® acetaminophen products, the leading pain reliever/fever reducer brand in the adult and pediatric categories. The TYLENOL® line consists of products across a variety of pain categories including: arthritis pain, pain with accompanying sleeplessness and symptoms of cold and flu. Other McNeil Consumer Healthcare brands include BENADRYL®, ZYRTEC® and ZYRTEC-D® allergy medicines; IMODIUM® anti-diarrheal products; MOTRIN® IB; and SUDAFED® and SUDAFED PE® nasal decongestants.
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Get new beauty secrets for allergy season with @katewalsh & @rebekahgeorge! Tune in LIVE 4/10 5pmPT @USTREAM ustream.tv/zyrtec #allergyface
(1) According to the Asthma and Allergy Foundation of America: http://www.aafa.org/display.cfm?id=9&sub=30
(2) Among OTC oral antihistamines
(3) Relieves sneezing, runny nose, itchy, watery eyes and itching of the nose and throat.
(4) Starts working at hour 1.