SOURCE: Kaufman Organization

October 15, 2014 09:00 ET

Kaufman Organization Announces Innovative Lobby, Storefront and Elevator Cab Renovations to Capture the Attention of Tech, Creative and New Media Tenants

Glassed Elevators Revealing Art Murals, Lobbies Featuring Finned Installations, Charred Wood Ceilings, Translucent Concrete and Eco-Friendly Living Wall System Among Features That Will Transform Madison Square Portfolio Buildings

NEW YORK, NY--(Marketwired - Oct 15, 2014) - The Kaufman Organization is launching a bold renovations project at its Madison Square Portfolio properties that will tap into NoMad's creative, trendy vibe and attract New York City's top creative, tech and new media companies. 

Renowned architecture and design firms, Design Republic and NV Design Architecture (NV/da), have been tapped to create the public spaces. When completed in 2015, 19 West 24th Street, 13 West 27th Street, 45 West 27th Street and 119-125 West 24th Street will each boast a series of bold features aimed at capturing the imagination of visitors and tenants.

"Since rebranding the Ring Portfolio to the Madison Square Portfolio, the firm's goal has been to bring a product to market that resonates with our target audience -- tech, new media and creative firms," said Grant Greenspan, principal of the Kaufman Organization. "We've spared no expense in ensuring that we capture the attention of the companies Kaufman envisions as tenants in these buildings."

19 West 24th Street, 13 West 27th Street and 45 West 27th Street and 119-125 West 24th Street will each feature glassed elevators revealing custom art or tenant-commissioned branded graffiti and interactive lobby installations.

The new elevators will feature glass panels at the rear of each cab that reveal shafts transformed into canvasses with custom art or branded graffiti. Tenants will have the opportunity to serve as curators and commission the works of art to be applied at their respective floors.

Lobbies will each feature a series of custom-designed, illuminated, three-dimensional wooden fins that use Computer Numerical Controlled fabrications that create a sense of motion as tenants pass by. Other lobby features include oversized oil-rubbed textured steel logos displaying each building's address, recessed colored LED fixtures and poured Terrazzo floors.

119-125 West 24th Street's public spaces will feature an eco-friendly living wall system and charred wood walls and ceilings that seamlessly blend with two feature walls -- a translucent concrete wall, a light transmitting concrete that distorts images into abstract pieces of art and a long LED floating wall.

Employees and visitors will be greeted by large double doors followed by a modern and elegant lobby that boasts polished concrete floors embedded with linear LED lighting, exposed concrete beams, brass-paneled floating desk and oil-rubbed window and door frames.

Storefront renovations will draw pedestrians, visitors and tenants to the modern 8,502-square-foot retail space the Kaufman Organization is creating on the ground floor of the building. The space is ideal for a restaurant to create a signature eatery in one of the most popular neighborhoods in New York City.

"The firm is working closely with Design Republic and NV/da to create unique and imaginative environments that appeal to the modern and artistic aesthetics the NoMad and Flatiron tenants have come to expect from forward thinking landlords," said Michael Heaner, partner at the Kaufman Organization. "The lobbies and elevator cabs will set the tone for the rest of the buildings."

In addition to renovating the lobbies, storefronts and elevator cabs, the Kaufman Organization is installing high-definition security systems and "smart meters" that allow tenants to monitor electricity consumption and receive alerts if there is significant usage after-hours. Tenants in all buildings will be given HID cards that they will swipe in the elevators for access to their respective floors. The firm is also partnering with BCM, a telecommunications provider, to ensure 24/7 access to high-speed broadband and redundant connectivity. Other improvements include upgrading plumbing, new boilers, sprinkler and electrical systems and installing secure telecommunications risers.

For more information regarding leasing opportunities please visit the Madison Square Portfolio's interactive website, www.madisonsquareportfolio.com or contact Michael Heaner at 212-471-4310 or MichaelH@kaufmanorganization.com, Grant Greenspan at 212-471-4340 or GrantG@kaufmanorganization.com, or Jessica Kosaric at 646-421-6420 or jessicak@kaufmanorganization.com.

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