SOURCE: Salon City

October 19, 2009 09:17 ET

Kayla Ewell of The CW's "Vampire Diaries" Stars on Cover of Salon City's BE! Magazine

BEVERLY HILLS, CA--(Marketwire - October 19, 2009) - Ewire -- Salon City, Inc. (PINKSHEETS: SALN) announced that TV actress, Kayla Ewell, who plays Vicki Donavan on The CW's popular show "Vampire Diaries" is starring on October's cover of BE! (Beauty Entertainment) Magazine. Kayla is the second Hollywood celebrity to grace the cover of Beauty Entertainment, Salon City's new monthly print and online publication that premiered this fall.

"The Vampire Diaries" is an American supernatural-fantasy horror television series. The series premiered on The CW on September 10, 2009, filling the network's previous "Smallville" slot, and on CTV. The show will premiere in early 2010 on ITV2 in the UK and from December 2009 on Mya in Italy. The show began airing on GO! in Australia on September 28 2009. "Vampire Diaries" had one of the strongest openings in the history of The CW Network and the show continues to garner strong ratings.

In the pilot for "The Vampire Diaries," Kayla's character, Vicki Donovan, gets bitten savagely on the neck during a big bonfire sequence, an occurrence that the actress describes as "a turning point." Is this just punishment for Vicki's to-the-bone badness? Kayla's not talking.

During her Beauty Entertainment interview Kayla reveals, "Our series is filled with love, mystery, sex and an unquenchable longing for something that's just over the other side. That is the allure of the vampire." Famed Hollywood photographer John Russo shot Ewell for BE!'s cover and feature.

Steven and Annie Casciola, Salon City founders and publishers, explained why they chose Ewell for BE!'s second cover, "Kayla is alluring and she has a magnetic beauty that makes you want to keep looking at her. She's gorgeous inside and out and readers recognize that she's become one of Hollywood's hottest young actresses."

Steven Casciola added, "We're picking shows like 'Vampire Diaries' because they connect with BE!'s salon audience and demographic. People want to see BE!'s personal style, beauty and entertainment -- in colorful layouts and action pages -- and Kayla and 'Vampire Diaries' deliver that and more."

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