SOURCE: KDPaine & Partners

December 12, 2007 16:46 ET

KDPaine & Partners Releases New Book on Measuring PR and Corporate Communications; "Measuring Public Relationships" Makes Measurement Simple

BERLIN, NH--(Marketwire - December 12, 2007) - The first how-to book on measuring relationships for public relations professionals was released today by KDPaine & Partners, the Berlin, NH-based leader in social media and public relations measurement. "Measuring Public Relationships, The Data-Driven Communicator's Guide to Success" was written by KDPaine & Partners' CEO, Katie Delahaye Paine. Paine takes a "cookbook" approach, providing specific steps to measure all forms of public relationships, from social media measurement to tracking relationships with local communities, industry analysts and social networks. It relies heavily on the relationship theories of James and Laurie Grunig and Linda Hon but translates the theory into an easy to read practical guidebook. The book has been well received by academics and professionals alike who have called it "the must-have practical guide to hands-on PR measurement." Emphasizing the role and evaluation of relationships, this book provides every public relations professional with step-by-step research procedures for measuring programs, improving results, and managing relationships.

"It really is an excellent book," said Professor James Grunig, calling it "lively, engaging, accessible, wise, and candid... a remarkable compendium..."

"Katie Paine is the most practical consultant and educator on public relations research that I know. She is brave enough to link PR to return on investment demands and smart enough to provide marketers and PR professionals with a wide range of useful research tools. If there is cost effective way to do research, Katie Paine will tell you about it," said Clark Caywood of the Department of Integrated Marketing Communications at the Medill School at Northwestern University.

"By force of prose and experience, Katie Paine level-sets the practical and now critical disciplines of media and communication measurement. A student of Grunig theory and a champion of the almighty relationship, Paine plops on every communicator's desk the best new reference for measuring the intangible. Read it, and you'll count your successes," said Alan Kelly, CEO & Founder, The Playmaker's Standard, LLC and author of "The Elements of Influence." Adding that it's "the best new reference for measuring the intangible."

"Measuring Public Relationships" is available at a 25% discount until January 31st, 2008 when ordered directly from or by calling Sheila Papaleo at 603-319-1047

About KDPaine and Partners:

KDPaine and Partners is a New Hampshire-based consultancy that provides plans, products and services that help Public Affairs and Marketing professionals measure their success and make better, more informed decisions for their organizations. For more information about KDPaine and Partners, go to

About Katie Paine:

Katie Delahaye Paine is the founder/CEO of KDPaine & Partners LLC, established in 2002 and located in Berlin, NH. She is the publisher of the first blog and the first newsletters for marketing and communications professionals dedicated entirely to measurement and accountability. Paine has been providing the tools, data and information to help her clients make better business decisions. She and her firms have read and analyzed millions of news articles, blogs, newsgroup postings and internal communications and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her clients' marketing success. Prior to launching KDPaine & Partners, Paine was the founder and president of The Delahaye Group, which she sold to Medialink in 1999. She was named the 2007 NH Woman Business Owner of the Year by the Small Business Administration. In 2006, she was named the Entrepreneurial Venture Creator Person of the Year by the University of New Hampshire and won the Business Excellence Award for Excellence in Media & Marketing from New Hampshire Business Review. Her book, "Measuring Public Relationships, The Data-Driven Communicator's Guide to Success" has just been published (December 2007).

Contact Information

  • Contact:
    Katie Delahaye Paine
    KDPaine & Partners, LLC
    (603) 682-0735
    Email Contact