SOURCE: Buzzphoria LLC

Buzzphoria LLC

November 11, 2010 16:00 ET

Keating Network Selects Buzzphoria for Social Media Marketing

Organization Set on Helping SMEs Through Increased Export Initiatives

DETROIT, MI--(Marketwire - November 11, 2010) - The Keating Network, a Farmington Hills, Mich. organization that provides capital, education and networking resources to small and medium sized businesses, has selected Novi, Mich.-based Buzzphoria LLC to direct and implement its social media marketing efforts, according to Buzzphoria President and CEO Adrienne Lenhoff.

"Buzzphoria has impressed us with its depth of understanding and long experience in the online arena," said Howard Keating, CEO of the Keating Network. "We know that they will be highly successful in furthering our online marketing and intelligence-gathering strategies."

The Keating Network recently announced an alignment with the Superior Financial Group -- a federally licensed SBA lender -- to provide small to medium businesses with loans to aid in the U.S. goal of increasing the nation's exports. The loans range from $5,000 to $25,000 and will be issued to businesses for exporting purposes or exporting preparation business activities, such as travel, marketing, etc.

"Because of the wide reach of the Keating Network into many different areas, we are looking to create unique and innovative campaigns that will advance their multiple online initiatives," said Lenhoff. "There are many audiences that the Keating Network will need to address, so it will be very challenging to develop the distinct online channels that will meet this goal."

About Buzzphoria

With staff, management and consultants who are pioneers in the social media marketing space since 1989, Buzzphoria knows what works and what doesn't work when it comes to social media marketing. The company offers comprehensive social media marketing strategy and implementation, including online public relations, community building, crisis outreach, social customer service and competitive tracking. It positions clients using strategic brand outreach across all online and mobile channels on branded social outreach on platforms such as Facebook, YouTube, Twitter, Four Square, LinkedIn and others, resulting in measurable market share increases. Buzzphoria provides both business-to-consumer and business-to-business services and serves clients ranging from well-known international and national brands to regional brands and emerging companies. For more information, visit www.buzzphoria.com.

About The Keating Network

The Keating Network describes itself as a movement gathered for the purpose of affecting change by the inclusion of American SMEs. There are 50 million SMEs nationwide comprising about 100 million employees. Since the financial crisis, many SMEs have closed their doors. The Keating Network's core mission is to be the voice for SMEs and help them grow through access to capital, education and networking resources.

Contact Information