SOURCE: Keek Inc.

Keek Inc.

September 24, 2014 09:00 ET

Keek and Relativity Enter Into Strategic Partnership

Mobile Video Social Network Partners With Relativity for Next Generation Mobile Content & Advertising Solution

TORONTO, ON--(Marketwired - September 24, 2014) - Keek, Inc. (TSX VENTURE: KEK) (OTCQX: KEEKF) announced today that it has entered into a strategic partnership with Relativity, a next-generation studio engaged in multiple aspects of entertainment, including film and television production and distribution; music publishing; sports management and digital media. As part of this agreement, Relativity will create compelling original digital content for Keek to distribute on its mobile video platform. Relativity will also design profile pages for each of its businesses and content verticals on Keek, featuring original videos showcasing actors, athletes and other artists. In addition, Keek and Relativity will collaborate on developing original content for future Relativity projects. As part of the overall deal, Relativity has also agreed to advertise on the Keek mobile video platform.

Happy Walters, Co-President of Relativity, said: "Keek is one of the strongest digital platforms in the world, and we're excited to partner with such a terrific team. Keek is able to deliver on the elusive teen and young adult audience, and we look forward to developing and producing engaging short-form content across Relativity's divisions including sports, fashion, music and television."

Relativity Sports, a division of Relativity that will produce a significant amount of digital content for the Keek partnership, is the second largest sports agency in the United States. Relativity Sports represents more than 300 NBA, NFL and MLB athletes with services ranging from contract negotiation to brand building to custom content creation. Relativity Sports and its agents have negotiated contracts totaling in excess of $2.5 billion.

"Keek is a destination for celebrities, so it was a natural fit for us to work with Relativity, one of the most prominent studios in the world," said Keek Chief Marketing Officer Lin Dai. "Keek is the perfect platform not only for celebrity influencers, but also for television and film content creators. In 36 seconds or less, Keek can promote the latest Hollywood blockbuster to over 69M fans around the world. We are excited to work with a major content partner such as Relativity on new and innovative ways to develop unique and compelling content on the platform and engage teens and young adults around the globe."

RELATIVITY:
Relativity is a next-generation media company engaged in multiple aspects of entertainment, including film production; financing and distribution; television; sports management; music publishing; and digital media. Relativity Studios has produced, distributed or structured financing for nearly 200 motion pictures, generating more than $17 billion in worldwide box office revenue and earning 60 Oscar nominations. Recent films include: Safe Haven, Act of Valor and Immortals, the latter two opening number one at the box office in their debut. Relativity's other films include Limitless and two-time Oscar winner The Fighter. Upcoming films include author Nicholas Sparks' The Best of Me. Relativity Television is one of the country's largest suppliers of unscripted television and has recently expanded to produce scripted series. Relativity Sports is the industry's fastest growing sports agency, providing more than 300 NBA, NFL and MLB athletes with services ranging from contract negotiation to custom film and television content production. For more information, please visit relativitymedia.com.

KEEK:
Keek is a leading mobile video social network with over 69 million members worldwide. Keek is easy to use, fast and personal. With Keek, members around the world create and interact with videos up to 36 seconds in length and 111 characters of accompanying text, in either public or private views. Keek makes it simple for anyone to instantly create, distribute, discover and react to content in real-time across mobile devices and the web. The Keek app is available in over 190 countries across 6 global regions, and in 36 languages. 

Additional investor information can be found at www.sedar.com or by contacting investors@keek.com
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.

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