SOURCE: Keek Inc.

Keek Inc.

July 22, 2014 08:07 ET

Keek Awards Media and Marketing Account to Giant Spoon

NEW YORK, NY--(Marketwired - July 22, 2014) - Keek Inc. (TSX VENTURE: KEK) (OTCQX: KEEKF) announced today that it has awarded its media and marketing account to independent agency Giant Spoon. Giant Spoon will serve as the company's agency of record and will partner with Keek's marketing team to create immersive brand experiences and position the company in the marketplace. Keek has also recently hired Atrium PR for its B-to-B and Consumer PR and The Blueshirt Group for all Investor Relations work.

With offices in New York and Los Angeles, Giant Spoon has catapulted into one of the hottest independent shops since it was founded last year. Keek's account marks yet another win for Giant Spoon who now has multiple coveted brands on its roster such as: Lincoln, GE, NBC and Cole Haan, among others. Giant Spoon was selected after a review with undisclosed agencies

"After an exhaustive process for the right marketing innovation partner, the decision to collaborate with Giant Spoon was unanimous by our marketing and product teams," said Keek CEO Alexandra Cameron. "They provide the ability to be nimble and creative, while also understanding our strategy and marketing partnership goals. Aligning with their team will help us evaluate, execute and evangelize the brand more rapidly."

Cameron added: "Product and user experience is central to everything we do and that also runs through the Giant Spoon DNA. Our position in the market will become more refined and deliberate with Giant Spoon on board representing us. They have the right experience, track record and are frankly a breath of fresh air. I am confident we will do amazing things together."

"Keek has been an innovator in the mobile video social media space since 2011. Our 36 second format presents unique and exciting opportunities to both content creators and brands. Giant Spoon's work epitomizes innovation in marketing. Keek's vision, coupled with Giant Spoon's media and technology savvy, makes this a great combination. We look forward to working collaboratively with Giant Spoon to discover innovative ways to not only connect with our audience, but also with the right brand partners that can bring even greater synergy and value to users on our platform," said Keek CMO Lin Dai.

Alan Cohen Co-Founder of Giant Spoon said: "We couldn't be more excited to be selected to partner with Keek. We believe we were chosen as a result of our marketing innovation and breakthrough approach in addition to our technology experience."

Cohen continued: "While Giant Spoon is a fairly new agency brand, the four founders have a long track record of working together to incubate several start-ups, creating and developing unique and effective advertising models for technology companies. We believe that what especially resonated with the Keek team was our past experience working with brands such as Flipboard and Shazam, helping them to monetize their platforms and introducing them to the marketing community. With its global reach and 36 seconds of content, Keek has a lot to offer brands and as ad dollars continue to migrate to video, we believe the company is headed towards enormous growth."

Since April 2014, Keek has been making huge strides promoting the brand in the US, hiring several executives, opening offices in New York and creating partnerships with major media companies. This season, Keek joined forces with WQHT HOT 97, to serve as the "Official Video App" of HOT 97's Summer Jam, the largest annual hip hop festival in the world, that had performances by major musical artists such as Nas, 50 Cent, Nicki Minaj with Young MONEY & Lil Wayne, Drake, Wiz Khalifa, The Roots, Trey Songz and more. Keek also partnered recently with Superadio Network's Saturday Night Online Live With Romeo, the first uniquely interactive radio show programmed around digital platforms. A first of its kind, this interactive radio content integration connects Keek's millions of users to Saturday Night Online and the hottest music artists in the world including Jennifer Lopez, Ke$ha, Paramore, Kelly Clarkson, Demi Lovato, Selena Gomez, Ariana Grande, Macklemore, Neon Trees, Five Seconds of Summer and many more. 

KEEK:
Keek is a leading mobile video social network with 67.5 million members worldwide. Keek is easy to use, fast and personal. With Keek, members around the world create and interact with videos up to 36 seconds in length and 111 characters of accompanying text, in either public or private views. Keek makes it simple for anyone to instantly create, distribute, discover and react to content in real-time across mobile devices and the web. The Keek app is available in over 190 countries across 6 global regions, and in 36 languages. 

GIANT SPOON:
Giant Spoon is a new kind of marketing agency designed for the future of media, built from the ground up. Media no longer has any boundaries, it's simply any connection between a person and a brand. Giant Spoon is not a "digital" agency, but an "everything" agency that embraces digital culture and always starts with the idea. The company's work is centered in idea-centric strategy, where the idea is the strategy amplified through content, technology, and media. The agency has offices in Los Angeles and New York and clients that include blue chip brands such as GE, Lincoln, NBC, Cole Haan and many others.

Additional investor information can be found at www.sedar.com or by contacting investors@keek.com.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.

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