SOURCE: Keek Inc.

Keek Inc.

September 25, 2014 08:21 ET

Keek Descends Upon Advertising Week

Global Video Social Network Hosts a Series of High Profile Events and Shares Its Opportunities for Advertisers

TORONTO, ON--(Marketwired - September 25, 2014) - Keek Inc. (TSX VENTURE: KEK) (OTCQX: KEEKF), a leading mobile video social network will play a starring role beginning next Monday, September 29th, during Advertising Week in New York by hosting several events that will include celebrities and luminaries such as Music Executive Vincent Herbert, Celebrity Blogger and Journalist Perez Hilton, Comedy Troupe and Recording Artists The Janoskians, Documentary Filmmaker Morgan Spurlock and Entertainment and Media Executive John Sykes. Advertising Week attracts over 90,000 industry executives, media conglomerates, entertainers, press and influencers who gather to share ideas, thought leadership and discuss the economic progress across marketing and technology.

The convergence of content and commerce is changing the game for marketers and during this pivotal week, Keek will reveal opportunities to engage advertisers and will educate brands on how they can tap its over 69 million teen and young adult users. 

"Keek is very much on the leading edge of 'what's next' and we are thrilled to have them as a central player at Advertising Week," said Stillwell Partners Managing Partner and Advertising Week Executive Director Matt Scheckner.

Keek CEO Alex Cameron and various senior Keek executives will lead several panels and conversations throughout Advertising Week on many of the hottest topics in media and marketing today, from how to create content and tell a story in short form, to how social video is changing the face of entertainment. Social media stars and high profile experts will engage in debates around the digital and social video ecosystem and how to unleash their power for brands to authentically connect with consumers.

Cameron said "Whether it's a social video brand campaign, a celebrity connecting with fans, original content in sport, fashion, music, comedy or just inspiring and entertaining story telling it now requires being 'context clever' to be effective and engaging. The creative should be crafted for its specific environment and take advantage of different platforms with different functionalities. Keek is about providing peek moments in 36 seconds and we are aiming to help advertisers provide that point of view to our audience that make brands more interesting. Keek is taking a leadership position to help advertisers on that journey as social media, particularly video, becomes more and more important in driving influence and purchase behavior."

"Advertising Week is the perfect thought leadership conference for Keek to share and discuss innovations in social video for brands. Custom 'Keekisodes', new video ad formats and 'Keekbacks,' (a two-way video conversation between brands and consumers) are just some of the exciting offerings Keek is bringing to market," said Keek SVP Monetization Bill Blummer. "Our 36-second format provides brands with an opportunity to communicate in a unique way; reaching the coveted young adult audience when they are most engaged and with enough time to deliver a short story just like a 30 second movie trailer. Keek is a fantastic new opportunity at the intersection of mobile, social and video which marketers and agencies have noticed. It's a very exciting time!"

Keek's senior leadership team will be hosting and participating in a variety of panels including:

Monday 9/29 10:00 AM Wired NXT
Keek CEO Alex Cameron will join senior leaders from Wired, Publicis, AOL and Univision. This panel will focus on connecting with today's distracted on-the-go consumer.

Monday 9/29 11:30 AM
Masters of Monetization: Mobile
Keek SVP, Monetization Bill Blummer will join representatives from practitioners on the front lines including the WSJ and Weather Channel to discuss the new mobile ecosystem.

Tuesday 9/30 11:00 AM
The New CMO
Keek CMO Lin Dai will join his peers from Gannett, Mashable and others to take an inside look at how contemporary CMOs are staying ahead of the curve and balancing creativity, innovation and technology to grow share of voice and share of wallet.

Wednesday 10/01 9:00 AM
Future.Video.3.0
Keek Chief Product Officer Jamie King will serve on a panel with representatives from AT&T, Universal McCann and others to discuss how the wild-fire proliferation of video is re-shaping the entire content business, in real time.

Wednesday 10/01 9:45 AM
How Social Video is Changing the Face of Entertainment
Keek CMO Lin Dai will lead a panel of entertainment and media luminaries in a discussion on how social video is changing the face of entertainment. This will include Entertainment One, ORA TV, SFX among others. They will cover what the biggest artists in the world and social-video-stars-next-door have in common, and what Madison Ave and Hollywood can learn from teenagers with smartphone cameras.

Wednesday 12:00 PM
Living in a Short Form World
Keek CEO Alex Cameron will steer a conversation around what she has been quoted describing as one of the most critical elements of storytelling today, whether it's a social video brand campaign, music, comedy or just inspiring content -- she will focus on what it means to "be context clever." Panelists include Beau Brooks and James Yammouni of the Janoskians, Perez Hilton, Morgan Spurlock and John Sykes who will talk story telling in short form; the constraints and share-factor that drive creativity in the digital video ecosystem.

Wednesday 1:15 PM
Fast Company Lunch Series
Keek CEO Alex Cameron and Fast Company Publisher Christine Osekoski, along with CEO of StreamLine Records Vincent Herbert hosts an invite-only luncheon for industry guest ad execs at the Lambs Club, as a celebration of digital storytelling, featuring an exclusive special performance and some exclusive Keek moments.

Keek will also feature a Keekers' Korner in the Times Center throughout the week with brand ambassadors and a roaming robot to capture Advertising Week content, guests and off the cuff moments.

For more information, use the link below.
http://www.advertisingweek.com/calendar/?date=2014-09-29&keyword=keek

About Advertising Week:
Since its creation in 2004, Advertising Week has drawn more than 1.2 million participants from around the world to New York City for a weeklong hybrid of events built on thought leadership. Evening events celebrate the ties of advertising and popular culture. Beyond enlightenment & entertainment, the mission of The Week is to inspire young people to join the craft; focus on the social impacts of advertising; and to shine a bright light on the business and economic influence of the advertising, media and marketing industries. In 2013, the New York City flagship edition was joined by Advertising Week Europe in London. In just two years, Advertising Week Europe has grown into the continent's largest annual gathering of advertising, marketing and media leaders. The Week returns to London March 23-27, 2015. Advertising Week is produced globally by Stillwell Partners.

KEEK:
Keek is a leading mobile video social network with over 69 million members worldwide. Keek is easy to use, fast and personal. With Keek, members around the world create and interact with videos up to 36 seconds in length and 111 characters of accompanying text, in either public or private views. Keek makes it simple for anyone to instantly create, distribute, discover and react to content in real-time across mobile devices and the web. The Keek app is available in over 190 countries across 6 global regions, and in 36 languages. 

Additional investor information can be found at www.sedar.com or by contacting investors@keek.com. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.

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