SOURCE: Keek Inc.

Keek Inc.

April 23, 2014 14:58 ET

Keek Expands U.S. Presence

Names Media and Entertainment Veterans Alexandra Cameron CEO, Lin Dai CMO

TORONTO, ON--(Marketwired - April 23, 2014) - Keek Inc. (TSX VENTURE: KEK) (OTCQX: KEEKF) announces, as part of its continued global expansion the appointment of Alexandra Cameron as its Chief Executive Officer and Board Director of Keek. Cameron hails from such companies as Emmis Communications Corp., Clear Channel Communications, Inc. and MediaGroup West, Inc. She has broad experience across multiple media channels and a track record of building and monetizing world class brands. The role of CEO was previously held by Mike Marrandino, who will remain as Board Director.

"I would like to first thank Mike Marrandino for his guidance during the merger process and for serving as CEO. We are delighted that he will continue in his role as a Board Director. Mike has passed the baton to a proven leader that has a unique and innovative approach. Alexandra possesses both a strong business acumen, combined with creative DNA, which is a tough find. She embodies the kind of dynamic energy and vision that will allow Keek to thrive. Alexandra has a long track record in leveraging and monetizing content not only in the digital space but also in print, radio and television with a broad scope and perspective of great depth and dimension. She is about as competitive as it gets!" said John Jussup, Chairman of the Board.

Founded in 2011, Keek is a leading mobile video social network, used by over 66 million teens and young adults worldwide, including celebrities such as International Star Kim Kardashian, Singer and Songwriter Ariana Grande, Actress and Model Ashley Benson and more. The platform is known for its "keeks" -- short 36 second video updates. Members create keeks via smart phone or web cam and share them via Email, SMS, Facebook, Twitter, Tumblr and Instagram. Posting keeks is a way to show the world what you are up to in real-time. 

"My strategic plan will focus on increasing engagement on the platform and developing a compelling revenue model while enhancing the user experience," commented Cameron, "By providing unique social interactions, we are going to make Keek an integral part of consumers' lives and deliver greater value to our shareholders."

Cameron most recently served as SVP, GM of Emmis NY, leading one of the world's most iconic radio brands HOT 97, Emmis' national digital network Loud Digital, and Summer Jam at MetLife Stadium, the largest annual hip hop festival in the world. Her reputation has been built on leadership in the media and marketing industry, driving audiences to groundbreaking content sought after by Fortune 500 advertisers.

Cameron has won numerous awards including: Radio Ink's 2013 "Best Managers in America" list as well as "Most Influential Women in Radio," four years consecutively. She currently sits on the board of Advertising Week, the world's biggest conference for the advertising industry, attended by leading brands, agencies and media companies. She also served as a Board Director for NYSBA (New York Broadcasters Association).

Cameron, originally from Canada, will lead Keek globally. Her first task will be expanding Keek's U.S. presence by opening a New York office and hiring a sales and marketing team to take the mobile video social network to the next level. This begins with the appointment today of Lin Dai as Chief Marketing Officer. 

Most recently, Dai served as VP of Digital Programming for Emmis NY, where he was responsible for digital and television content and branded entertainment initiatives. In that role, he launched Loud Digital, a premium multi-cultural digital network reaching 61 million viewers, and established content franchises such as the Summer Jam concert live stream, the most watched Hip Hop event on the internet. Dai also co-developed VH1's comedy series "This Is Hot97" with Cameron, serving as producer.

Dai's experience in growing digital platforms spans over 15 years. Prior to joining Emmis, Dai served as SVP, Programming & Development for Alloy Media + Marketing, where he established the Alloy Digital Network, the largest digital advertising network for teens and young adults, reaching over 100 million viewers. He was also responsible for digital and social media marketing for Alloy's Entertainment properties, including Gossip Girl, Vampire Diaries, Pretty Little Liars and more. In 1999, Dai founded, the first social network and online magazine for teens that was successfully taken public.

Cameron remarks, "Lin is a very talented executive with an impressive track record in the digital space. He was one of the social network pioneers starting his own company out of his dorm room. His work with me at Emmis was instrumental in putting HOT97 on the global stage both digitally and beyond. I am proud to have him join the Keek leadership team. His experience with digital marketing and expertise in the teen and youth media space is exactly what Keek needs. I couldn't be partnered with a stronger CMO."

"Keek is the most exciting mobile video social network in the world," adds Dai, "For a digital marketer who strongly believes in great content, Keek is a dream come true. No other mobile video platform provides the level of flexibility and communication capability like Keek. Thirty six seconds allows you more freedom to be creative, and 60 million members worldwide is the proof. I'm excited to work with Alex to bring Keek to every teen and young adult on the planet!"

Keek also announces the grant of stock options to Cameron and Dai to purchase in aggregate 7,400,000 common shares pursuant to the stock option plan. The options are exercisable at a price of $0.16 per share and expire April 23, 2019. 

About Keek:

Keek is a leading mobile video social network with over 66 million members worldwide. Keek is easy to use, fast and personal. With Keek, members around the world create and interact with videos up to 36 seconds in length and 111 characters of accompanying text, in either public or private views. Keek makes it simple for anyone to instantly create, distribute, discover and react to content in real-time across mobile devices and the web. The Keek app is available in over 190 countries across 6 global regions, and in 36 languages.

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