SOURCE: Keek Inc.

Keek Inc.

August 25, 2014 08:30 ET

Keek Initiates Revenue Path With Starcom MediaVest Partnering for First Social Video Campaign With Innovative Telco Company Saudi Telecom

NEW YORK, NY--(Marketwired - August 25, 2014) -  Today Keek Inc. (TSX VENTURE: KEK) (OTCQX: KEEKF), a leading global video social network known for its 36 second videos, signed Saudi Telecom (STC) as the first advertising client, activating the Middle East Region. The Telecom company will launch the world's first Keek social video campaign integrating video across multiple devices, mobile display advertising and native branded Keeks. The campaign began Tuesday August 19th and targets the Saudi community.

Keek CEO Alexandra Cameron stated, "Keek is quickly developing monetization capabilities and the Telecom category is a great fit for Keek and is an industry that drives significant share of advertising dollars in general. Saudi Telecom recognized the popularity and dominance of the Keek platform among a hard to reach audience and built a campaign that integrated very well. We look forward to an ongoing relationship with Saudi Telecom and Starcom MediaVest Group (SMG)."

"There are clear synergies between STC and Keek; both deliver quick and relevant content and services to end users, and with STC being a Digital Society Enabler, a collaboration with Keek to launch its advertising together with STC is a natural step in the digital realm," commented Amjad Shacker, GM Corporate communication at STC.

"In the midst of our region's dynamic digital arena, SMG is keen to provide its partners with cutting edge and tailored capabilities in real time. STC is the largest regional Telecom provider and technology leader; therefore, it requires a strong and aggressive digital footprint. Tendering Keek's advertising platform to STC is yet another vigorous maneuver to help them maintain their lead as well as their agility in communicating with a significantly large and highly engaged community," says Ramzi Ghanem, Managing Director of SMG KSA.

Keek has now 69 million registered users, with some of the highest engagement levels in the Middle East and approximately 6 million registered users in Saudi Arabia. This audience consumes over 1 billion page views on average per month.

Bill Blummer, SVP Monetization and Sales Solutions for Keek explains, "We are very proud to be working with SMG to have Saudi Telecom as our first Advertiser. Innovations around social video are rapidly growing in the Middle East, especially in Saudi Arabia, where we see tremendous engagement with the Keek platform. Saudi Telecom will be the very first advertiser to communicate directly with the Keek audience, furthering STC's innovative position with today's young adults."

"In a time when video consumption is soaring, UGC and connected communities have gained superior weight in the consumer/brand relationship. Subsequently, brands in Saudi Arabia have been consistently challenged to strengthen their influence, particularly on the younger crowd, who dominate online video streaming. Keek's newly released advertising platform is irrefutably a huge opportunity for brands in Saudi Arabia, giving them new heights to build on their influence and further expand their conversation with the Saudi Youth in a fresh new way," adds Ibrahim Jabri, SMG Lead Digital Planner STC.

About Starcom MediaVest Group

Starcom MediaVest Group is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG's three global award winning agency brands: MediaVest, Starcom and Spark. In 2014, SMG was named Media Network of the Year at the Cannes Lions International Festival of Creativity. SMG was also named Festival of Media Global Network of the Year for the second year in a row. Ranked the number one global media network in billings in the world by RECMA, SMG (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital & technology experts. With over 8,000 employees in 130 offices worldwide, SMG partners with the world's leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, and Walmart, among others. Among its regional clients are Procter & Gamble, Samsung, Abu Dhabi Islamic Bank, Almarai, Saudi Telecom, Tiffany & Co., Emirates NBD, Adidas and Mondelez. SMG MENA- the top media shop in the region in terms of billings by RECMA, the leading independent global monitoring and ranking source, has also recently been named 'Media Agency of the Year' at the 2014 Dubai Lynx festival. SMG is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world's leading communications groups.

About Saudi Telecom Co. (STC)

STC is the largest telecommunication services provider in the Middle East & North Africa. It is the leading operator within the Kingdom of Saudi Arabia, and its international presence extends to 9 countries. STC offers telecommunications services. The Company offers fixed-line telecommunications, leased circuits, telex and telegraph, Internet access, website hosting, mobile telecommunications and paging services, and operates public telephones.

KEEK

Keek is a leading mobile video social network with 69 million members worldwide. Keek is easy to use, fast and personal. With Keek, members around the world create and interact with videos up to 36 seconds in length and 111 characters of accompanying text, in either public or private views. Keek makes it simple for anyone to instantly create, distribute, discover and react to content in real-time across mobile devices and the web. The Keek app is available in over 190 countries across 6 global regions, and in 36 languages. 

Additional investor information can be found at www.sedar.com or by contacting investors@keek.com.

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