TORONTO, ON--(Marketwired - May 15, 2014) - Keek, Inc. (TSX VENTURE: KEK) (OTCQX: KEEKF) has joined ONEXONE's Million Meals Movement to end hunger in North America. ONEXONE is dedicated to improving the lives of children around the world, and the highlight of the foundation's efforts this year is a concert that kick starts the packaging of one million meals for children in need. This event takes place at the Sony Centre in Toronto on May 23, 2014; Keek will play a major part in the social media promotion of the day.
After packaging meals on May 23, the day will cap off with an awesome, star-studded concert produced by Live Nation -- including multi-platinum band Simple Plan, reggae-pop band MAGIC!, "Alone Again" breakout star Alyssa Reid, and rapper and humanitarian Kardinal Offishall -- with proceeds benefitting the ONEXONE and Simple Plan Foundations.
Keek joins the party by leveraging the power of its social network, to gain more exposure for the Million Meals Movement. Keek will encourage its 66 million users to engage with the Movement before, during and after the event. Strategies include the creation of a Keek 'kluster' specifically for the event, and heavy promotion of the ONEXONE Keek account and its videos. Keek's involvement will culminate with the ONEXONE foundation 'live-keeking' the event.
"Social media is an integral part in the fight against hunger, because it is the fastest way to promote awareness," says Joey Adler, Founder of the ONEXONE Foundation. "We love that Keek is a video social network, since nothing can capture the energy of that day quite like video!"
The Million Meals Movement hopes to not only alleviate hunger across North America, but also spread lesser-known facts: just $1 can provide a child with a healthy breakfast, which positively impacts learning, creativity, test grades, and attendance.
Keek CEO Alexandra Cameron said, "ONEXONE has started a large-scale movement against hunger in North America -- and Keek is excited to be part of this endeavor! Keek is committed to using its platform to create awareness for worthy causes such as the Million Meals Movement and we are thrilled to be partnered with this special event."
ONEXONE was founded with the philosophy that every single life is precious and that as individuals we can make a profound difference in the life of another human being, one by one. ONEXONE's vision is to improve the lives of children in Canada, the USA, Haiti and around the world with programs dedicated to 5 fundamental pillars: hunger, health, education, water and recreation. ONEXONE's domestic agenda concentrates on feeding at-risk children. Hunger is an increasing epidemic amongst children, inspiring a domino effect that threatens young generation's physical health, mental health, behaviour, and education. ONEXONE is committed to increasing nutrition, food literacy, and scholastic success in First Nations communities.
Keek is a leading mobile video social network with over 66 million members worldwide. Keek is easy to use, fast and personal. With Keek, members around the world create and interact with videos up to 36 seconds in length and 111 characters of accompanying text, in either public or private views. Keek makes it simple for anyone to instantly create, distribute, discover and react to content in real-time across mobile devices and the web. The Keek app is available in over 190 countries across 6 global regions, and in 36 languages.
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