TORONTO, ON--(Marketwired - May 02, 2014) -
Following last week's appointment of Keek Inc. (TSX VENTURE: KEK) (OTCQX: KEEKF) CEO Alexandra Cameron and CMO Lin Dai, the company continues momentum in the US and announces its first major marketing partnership under the company's new leadership. Keek has signed an exclusive partnership deal with WQHT HOT 97, the biggest Hip Hop radio station in the world, reaching over three million listeners daily in the New York market and beyond. Keek is the "Official Video App" of HOT 97's Summer Jam, the largest annual hip hop festival in the world, with over 55,000 attendees on-site and over one million global fans tuning in digitally every year. HOT 97's Summer Jam 2014 will take place on June 1, at MetLife Stadium in NJ, and will include performances by major musical artists such as Nas, 50 Cent, Nicki Minaj with Young MONEY & Lil Wayne, Wiz Khalifa, The Roots, Trey Songz and many more.
Founded in 2011, Keek is a leading mobile video social network, used by over 66 million teens and young adults worldwide. The platform is known for its "keeks" -- short 36 second video updates. Members create keeks via smart phone or web cam and share them via Email, SMS, Facebook, Twitter, Tumblr and Instagram. Posting keeks is a way to show the world what you are up to in real-time.
HOT 97 will use Keek to search for "Who's Next," to uncover the next big artists in Hip Hop and R&B. Unsigned musical performers will be able to record themselves performing for 36 seconds using the Keek app and share it with 66 million Keek members as well as the artists' fans on Facebook and Twitter. The artists with the most "likes" will have a chance to perform on the HOT 97 Summer Jam Festival Stage as well as compete for prizes, including a recording contract. Keek fans will be have a chance to win tickets to HOT 97's Summer Jam daily leading up to the big concert, and Keek will be on site at Metlife Stadium, bringing fans exclusive backstage content in addition to hosting a VIP meet and greet experience for select lucky fans.
The partnership will position Keek as the "go-to" tool for video sharing at the most influential Hip Hop event of the year. The program will involve cross platform activations on-air and online through the station's website and across its social media channels, submerging the millions of HOT 97 listeners with a truly authentic content experience. For the next month, Keek will be infiltrated into the station's DNA, with a presence on multiple broadcasts including the HOT 97 Morning Show, DJ Camilo's New @ 2, Friday Nite Live with Mister Cee, and the Funkmaster Flex show, placing Keek front and center with the HOT 97 audience.
Lin Dai, CMO of Keek commented, "HOT 97 Summer Jam is the Super Bowl of Hip Hop, and Keek is the most exciting mobile video app for sharing amazing content. It's a perfect partnership that brings exclusive content from HOT 97 to 66 million Keek members. Music is in Keek's DNA, that's why we are especially excited to give aspiring artists the opportunity to compete for a chance to perform at the biggest Hip Hop concert in the world by using the Keek platform, putting the power in the hands of the fans!"
"HOT 97 Summer Jam is a one-of-a-kind music experience. We are super excited to be able to share and engage with millions of Hip Hop fans around the world through the Keek app." HOT 97 Music Director, Karlie Hustle, adds, "Follow HOT 97 on the Keek app; you never know which mega star will make a surprise appearance at Summer Jam!"
A portion HOT 97 Summer Jam 2014 ticket sales will go towards the Hip Hop Has Heart Foundation for community programs and outreach initiatives. HOT 97's Summer Jam is made HOT by Keek, Beck's Sapphire, Pepsi, McDonald's Sweet Tea and MetroPlus Health Plan, with partners XXL Magazine and Year Up.
Keek is a leading mobile video social network with over 66 million members worldwide. Keek is easy to use, fast and personal. With Keek, members around the world create and interact with videos up to 36 seconds in length and 111 characters of accompanying text, in either public or private views. Keek makes it simple for anyone to instantly create, distribute, discover and react to content in real-time across mobile devices and the web. The Keek app is available in over 190 countries across 6 global regions, and in 36 languages.
About HOT 97:
HOT 97 (WQHT FM) is the world's first all Hip-Hop station and has held the dominant position in New York for over ten years. HOT 97 is best known for its celebrity on air talent, such as Angie Martinez (Grammy nominated artist) and Funkmaster Flex (television host, multiple gold records), as well as being the world's premier source for Hip Hop music culture. HOT 97 TV is an online and mobile destination for original web series, celebrity content, concerts and music videos. For more information, please visit www.hot97.com, facebook.com/hot97official, or twitter.com/hot97
About Emmis Communications:
Emmis Communications Corporation is a diversified media company, principally focused on radio broadcasting. Emmis operates the 9th largest radio portfolio in the United States based on total listeners. Emmis owns 18 FM and 3 AM radio stations in New York, Los Angeles, St. Louis, Austin (Emmis has a 50.1% controlling interest in Emmis' radio stations located there), Indianapolis and Terre Haute, IN and operates two additional stations in New York (1 FM and 1 AM) pursuant to a Local Marketing Agreement ("LMA") whereby Emmis provides the programming for these stations and sells all advertising within that programming pending its acquisition of the stations. In addition, one of the FM radio stations Emmis currently owns in New York is operated pursuant to a LMA by a third party.