SOURCE: Keek Inc.

Keek Inc.

February 11, 2015 08:00 ET

Keek Partners With Videofashion to Give Its Users a Front Row View at Mercedes-Benz Fashion Week in New York

NEW YORK, NY--(Marketwired - February 11, 2015) - Mobile video social network Keek, Inc. (TSX VENTURE: KEK) (OTCQX: KEEKF) announced today that it has partnered with Videofashion to provide its 73 million users around the world with exclusive content from Mercedes-Benz Fashion Week, taking place in New York City from February 12-19, 2015. Videofashion is the world's largest producer of fashion programming for TV, internet and mobile, covering over 400 women's and men's collections in NY, London, Milan and Paris.

Videofashion launched a Keek channel -- www.keek.com/videofashion -- that will highlight multiple backstage designer interviews, runway footage and conversations with celebrities, make-up artists, models, fashion bloggers and influencers. In addition, the channel will offer 36-second behind-the-scenes peeks into how the week comes together, from models preparing to strut the catwalk, to how the best stylists in the world complete their looks with the latest in hair and make-up techniques. 

"Fashion and beauty are major content verticals on Keek. Keekers create 36-second videos showing off their individual style with new outfits, mall hauls and makeovers," said Keek CMO Lin Dai. "There is a rich history of major designers, such as Rebecca Minkoff, taking fans behind-the-scenes using the Keek platform. We are excited to now collaborate with the world's largest producer of fashion programming to offer our brand partners and members a front row seat at the biggest, most exciting fashion show in the world."

"This is our 73rd consecutive season shooting footage at New York Fashion Week," said Anne Adami, President and Managing Editor, Videofashion Network. "We are thrilled to partner with Keek to bring this major event to its users around the globe and further penetrate our reach as a brand with teens and young adults who have a passion for fashion."

About Mercedes-Benz Fashion Week:
Mercedes-Benz Fashion Week is the first stop on the international event circuit providing an unparalleled level of brand exposure and as New York City's largest media event; it draws millions of impressions and opportunities for designers to connect with the industry. Home to top influential designers and the next generation of emerging design talent from around the world; Mercedes-Benz Fashion Week creates regional and global platforms for brands to take their businesses to the next level.

About Videofashion:
Videofashion launched the genre of the video magazine in 1976 and its library is second to none. The company makes HD programming that cover all aspects of fashion, and like fashion, it is current and dynamic, without ever losing sight of the past. Videofashion is a one-stop shop for all fashion needs -- shooting and editing all of its own content, and licensing full programs, segments, footage, and DVDs from 1976, to today. Videofashion produces exciting new footage of current fashion events, while maintaining an engaging library packed with outstanding, hard-to-find footage.

About Keek:
Keek is a leading mobile video social network with 73 million members worldwide. Keek is easy to use, fast and personal. With Keek, members around the world create and interact with videos up to 36 seconds in length and 111 characters of accompanying text, in either public or private views. Keek makes it simple for anyone to instantly create, distribute, discover and react to content in real‐time across mobile devices and the web. The Keek app is available in over 190 countries across 6 global regions, and in 36 languages.

Additional investor information can be found at www.sedar.com or by contacting investors@keek.com.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.

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